Jomayra Herrera

Partner at reach-capital

Reviewed Updated Jul 25, 2026

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Location New York, NY
Check Size $500K–$3M
Last Verified Investment Reach Capital portfolio (multiple) (seed / Series A) — 2024
Social LinkedIn
Stage Focus
seed series-a series-b
Sector Focus
edtech future-of-work healthcare digital-health mental-health

Background

Jomayra Herrera is a Partner at Reach Capital, an early-stage venture firm focused on education, workforce, and healthcare technology. She joined Reach in May 2021 as the firm’s first outside partner hire 1. Based in New York, she leads investments across seed, Series A, and Series B, with a stated check range of $500K–$3M 23.

Herrera’s path into venture began operationally at BloomBoard, an early-career edtech startup where she held roles across marketing, customer success, and product supporting educator development 2. She then moved into venture at Emerson Collective, Laurene Powell Jobs’ hybrid philanthropy/investment firm, before becoming a Principal at Cowboy Ventures 1. At Emerson she championed investments in Career Karma, Handshake, and Guild Education; at Cowboy she led Contra’s seed 1. She holds a B.A. in Political Science and an M.A. in Education, both from Stanford 2. She also serves on the board of SomosVC, a nonprofit expanding pathways for Latino/a venture investors 2.

Stated Thesis

Herrera describes her investment thesis in personal terms: she wants to “make the world a better place for the girl [she] was” — growing up in Orlando witnessing how access shapes life opportunities 12. At Reach, her focus is “reimagining the future of healthcare and work” — specifically tools and platforms that help workers thrive, become agents of their own careers, and access equitable pathways regardless of background, pedigree, or geographic location 12.

Inferred Thesis

Based on Herrera’s disclosed Reach portfolio of 12 companies 2, the pattern is consistent with her stated focus:

  • Sector concentration (n=12): Split between healthcare/mental health (Asha Health, Cartwheel, Clair Health, FoodHealth Company, Manifold, Marit, Stepful, Take2 AI, Winnie — 9 of 12, 75%) and work/education platforms (Anthill, KaiPod Learning, Tenor, WorkWhile — 4 of 12, 33%; some companies straddle both).
  • Thematic concentration: Adolescent and clinical mental health (Cartwheel), healthcare workforce training (Stepful), and parent/caregiver-facing platforms (Winnie, Cartwheel) recur, consistent with her “care” thesis linking work, education, and caregiving 4.
  • Stage: Seed through Series B per Signal by NFX and her own bio 23.
  • Co-investors on verified deals: Menlo Ventures co-led Cartwheel’s Series A alongside Reach 5.

Sample size is limited to 12 disclosed Reach companies plus 4 prior-firm championed deals (Career Karma, Handshake, Guild, Contra) — enough to identify direction, not enough for tighter percentages.

Portfolio

Company Year Stage Source
Cartwheel 2023 Series A (co-led) 5
Stepful 2023 Seed follow-on 2
Xip 2022 Early 6
KaiPod Learning ~2022 Early 2
WorkWhile ~2022 Early 2
Anthill ~2023 Early 2
Asha Health ~2024 Early 2
Clair Health ~2024 Early 2
FoodHealth Company ~2023 Early 2
Manifold ~2023 Early 2
Marit ~2024 Early 2
Take2 AI ~2024 Early 2
Tenor ~2024 Early 2
Winnie ~2023 Early 2
Contra 2020 Seed (at Cowboy Ventures) 1
Career Karma ~2019 Seed (at Emerson Collective) 1
Handshake ~2019 Series C (at Emerson Collective) 1
Guild Education ~2019 Growth (at Emerson Collective) 1

In Their Own Words

On evaluating founding teams (Ivy Podcast, 2021):

“Is this a team that has, what I describe is an earned secret about the market?” 7

On post-investment support (Ivy Podcast, 2021):

“There are so many investors out there that are like, were hugely valued. Add we, we help you on so many different things. And then they just ghost you once they break the check.” 7

“By like being actually being helpful and doing the damn job you’re in the top 1% of VCs in my eyes.” 7

On the future of work (Girl Geek X):

“If you ask 10 different people what the future of work means, you will probably get 10 different answers.” 8

What Founders Say

No independently sourced founder testimonials located at the time of research.

Sources

  1. Reach Capital, “Welcome to Jomayra Herrera, Our Newest Partner — and First Outside Partner Hire,” May 4, 2021. https://medium.com/reach-capital/welcome-to-jomayra-herrera-our-newest-partner-and-first-outside-partner-hire-2fe134743985↩↩↩↩↩↩↩↩↩

  2. Reach Capital, “Jomayra Herrera — Team Page,” accessed July 2026. https://www.reachcapital.com/team/jomayra-herrera/↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩

  3. Signal by NFX, “Jomayra Herrera’s Investing Profile — Reach Capital Partner,” accessed July 2026. https://signal.nfx.com/investors/jomayra-herrera↩↩

  4. Girl Geek X, “The Link Between the Future of Work, Education and Care: Jomayra Herrera with Cowboy Ventures,” accessed July 2026. https://girlgeek.io/the-link-between-the-future-of-work-education-and-care-jomayra-herrera-with-cowboy-ventures-video-transcript/↩

  5. Steve Kupfer and Jomayra Herrera, “Supporting Adolescent Health: Why We Co-Led Cartwheel’s Series A,” Reach Capital, September 26, 2023. https://www.reachcapital.com/resources/news/supporting-adolescent-health-why-we-co-led-cartwheels-series-a/↩↩

  6. Jomayra Herrera, “Scaling Personalized Coaching: Why we invested in Xip,” Reach Capital / Medium, June 15, 2022. https://jomayraherrera.medium.com/↩

  7. Ivy Podcast, “Trends, Ideas and Innovations in Venture Capital with Jomayra Herrera,” March 2021. https://ivypodcast.com/episode/trends-ideas-and-innovations-in-venture-capital-with-jomayra-herrera/↩↩↩

  8. Girl Geek X, “Jomayra Herrera speaker profile,” accessed July 2026. https://girlgeek.io/speaker/jomayra-herrera/↩