Wonderful

Reviewed active Updated Sep 3, 2026

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Location Tel Aviv, Israel
Founded 2025
Latest Stage Series C
Total Raised $836M

Investors

Insight Partners series-c (2026)
Insight Partners series-b (2026)
Index Ventures series-c (2026)
Index Ventures series-a (2025)
IVP series-c (2026)
IVP series-b (2026)
Bessemer Venture Partners series-c (2026)
Bessemer Venture Partners series-b (2026)

Founders

Bar Winkler Co-Founder & CEO
Roey Lalazar Co-Founder & CTO

About

Wonderful is an Israeli-Dutch AI agent startup founded in early 2025 by CEO Bar Winkler and CTO Roey Lalazar that builds an AI operating system platform coordinating AI agents, workflows, and applications across enterprise data and systems 123. Initially launched as a customer service AI agent platform for non-English-speaking markets across telecom, finance, healthcare, and manufacturing, the company now operates across 35+ countries using forward-deployed engineers to integrate solutions into client operations 123. On September 2, 2026, Wonderful announced a $550M Series C plus a $170M secondary transaction led by Insight Partners with participation from Salesforce (its first investment in the company), Index Ventures, IVP, Vine Ventures, 9Yards, and Bessemer Venture Partners, valuing the business at $5B — more than double the $2B Series B valuation set just six months earlier 23. Wonderful reported approximately 650 employees (half based in Israel) and a $70M annual revenue run rate projected to exceed $100M by year-end 2026 3.

Funding History

Date Round Amount Lead Co-investors
~2025 Series A $100M Index Ventures IVP, Bessemer Venture Partners, Vine Ventures 1
2026-03-12 Series B $150M Insight Partners Index Ventures, IVP, Bessemer Venture Partners, Vine Ventures 1
2026-09-02 Series C $550M Insight Partners Salesforce, Index Ventures, IVP, Vine Ventures, 9Yards, Bessemer Venture Partners 23

Series C valuation: $5B (up from $2B at Series B) 23. A $170M secondary transaction accompanied the primary round 3.

What Investors Say

Jeff Horing, Co-Founder and Managing Partner at Insight Partners: “Wonderful is capitalizing on one of the largest opportunities in enterprise AI…building an operating system that enables organizations to scale AI across the enterprise.” 3

What Founders Say

Roey Lalazar, CTO and Co-Founder: “Customers can adopt whichever parts of the platform make the most sense, integrate them with existing systems, choose the best models for each workload, and retain ownership of everything they build.” 2

Sources


  1. “Wonderful raises $150M Series B at $2B valuation,” TechCrunch, March 12, 2026. Accessed September 2026. https://techcrunch.com/2026/03/12/wonderful-raises-150m-series-b-at-2b-valuation/

  2. “Wonderful more than doubles its valuation to $5B in under 6 months,” TechCrunch, September 2, 2026. Accessed September 2, 2026. https://techcrunch.com/2026/09/02/wonderful-more-than-doubles-its-valuation-to-5b-in-under-6-months/

  3. Sophie Shulman, “Wonderful raises $550 million at $5 billion valuation just six months after $2 billion round,” Calcalist / CTech, September 2, 2026. Accessed September 3, 2026. https://www.calcalistech.com/ctechnews/article/i3481b92n