Wonderful
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Investors
Founders
About
Wonderful is an Israeli-Dutch AI agent startup founded in early 2025 by CEO Bar Winkler and CTO Roey Lalazar that builds an AI operating system platform coordinating AI agents, workflows, and applications across enterprise data and systems 123. Initially launched as a customer service AI agent platform for non-English-speaking markets across telecom, finance, healthcare, and manufacturing, the company now operates across 35+ countries using forward-deployed engineers to integrate solutions into client operations 123. On September 2, 2026, Wonderful announced a $550M Series C plus a $170M secondary transaction led by Insight Partners with participation from Salesforce (its first investment in the company), Index Ventures, IVP, Vine Ventures, 9Yards, and Bessemer Venture Partners, valuing the business at $5B — more than double the $2B Series B valuation set just six months earlier 23. Wonderful reported approximately 650 employees (half based in Israel) and a $70M annual revenue run rate projected to exceed $100M by year-end 2026 3.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| ~2025 | Series A | $100M | Index Ventures | IVP, Bessemer Venture Partners, Vine Ventures 1 |
| 2026-03-12 | Series B | $150M | Insight Partners | Index Ventures, IVP, Bessemer Venture Partners, Vine Ventures 1 |
| 2026-09-02 | Series C | $550M | Insight Partners | Salesforce, Index Ventures, IVP, Vine Ventures, 9Yards, Bessemer Venture Partners 23 |
Series C valuation: $5B (up from $2B at Series B) 23. A $170M secondary transaction accompanied the primary round 3.
What Investors Say
Jeff Horing, Co-Founder and Managing Partner at Insight Partners: “Wonderful is capitalizing on one of the largest opportunities in enterprise AI…building an operating system that enables organizations to scale AI across the enterprise.” 3
What Founders Say
Roey Lalazar, CTO and Co-Founder: “Customers can adopt whichever parts of the platform make the most sense, integrate them with existing systems, choose the best models for each workload, and retain ownership of everything they build.” 2
Sources
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“Wonderful raises $150M Series B at $2B valuation,” TechCrunch, March 12, 2026. Accessed September 2026. https://techcrunch.com/2026/03/12/wonderful-raises-150m-series-b-at-2b-valuation/↩↩↩↩
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“Wonderful more than doubles its valuation to $5B in under 6 months,” TechCrunch, September 2, 2026. Accessed September 2, 2026. https://techcrunch.com/2026/09/02/wonderful-more-than-doubles-its-valuation-to-5b-in-under-6-months/↩↩↩↩↩↩
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Sophie Shulman, “Wonderful raises $550 million at $5 billion valuation just six months after $2 billion round,” Calcalist / CTech, September 2, 2026. Accessed September 3, 2026. https://www.calcalistech.com/ctechnews/article/i3481b92n↩↩↩↩↩↩↩↩