Whatnot
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Investors
Founders
About
Whatnot is a Los Angeles-based live shopping marketplace where sellers auction collectibles, apparel, and other goods to buyers through video streams. Founded in 2019, the company holds roughly 60% of the US live commerce market by its own account and reported over 650,000 new signups per week around the time of its Series G. The August 2026 round nearly doubled its valuation from $11.5B (Series F, October 2025) to $20B.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-08-07 | Series G | $545M | ICONIQ, Lightspeed, Avra | Kleiner Perkins, Wellington Management, Standard Capital, Andreessen Horowitz, Bond, DST Global, Greycroft, Y Combinator, CapitalG 123 |
What Investors Say
What Founders Say
Sources
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PYMNTS, “Live Commerce Platform Whatnot Raises $545 Million to Speed AI Expansion,” August 7, 2026. Accessed August 30, 2026. https://www.pymnts.com/news/investment-tracker/2026/live-commerce-platform-whatnot-raises-545-million-to-speed-ai-expansion/↩
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Quartz, “Whatnot raises $545M Series G at $20 billion valuation,” August 7, 2026. Accessed August 30, 2026. https://qz.com/whatnot-series-g-funding-live-shopping-valuation-08072↩
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Yahoo Finance, “Whatnot raises $545M Series G at $20 billion valuation,” August 7, 2026. Accessed August 30, 2026. https://finance.yahoo.com/small-business/articles/whatnot-raises-545m-series-g-174141222.html↩