Uncover
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Founders
About
Uncover is a Brazilian marketing measurement startup that operates a marketing mix modeling (MMM) platform helping brands measure, forecast, and optimize marketing performance across fragmented media channels 1. Founded in 2020, the company is a certified partner of Google’s Meridian framework and works with multinational advertisers including Unilever, Burger King, Reckitt, Vivo, and Bradesco 12. Uncover operates in Brazil, Mexico, Canada, and the United States, and reports that the business is already profitable 13.
Co-founder and Co-CEO Daniel Guinezi has described the company’s approach as replacing outdated consultant-led measurement models with real-time data pipelines and AI to enable immediate media-investment decisions rather than relying on theoretical annual budgets 2.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-06-02 | Series A | $16M (R$80M) | Cloud9 Capital | ABSeed Ventures, Endeavor Catalyst, Pedro Reiss, Celso Ribeiro, Guilherme Bressane 123 |
The Series A also added Pedro Reiss, Celso Ribeiro, and Guilherme Bressane as strategic investors and board members 1. Proceeds will fund Uncover’s expansion into the United States and additional R&D investment 12.
What Investors Say
No independently sourced investor quotes found at this time.
What Founders Say
“We built Uncover to solve a global problem: marketers need a clearer understanding of what is actually driving growth. We became the market leader in Latin America by helping some of the world’s largest advertisers make better media investment decisions. Now, with a profitable business, strong platform adoption and working with tools like Google’s Meridian, we’re ready to aggressively expand into the US.” — Daniel Guinezi, Co-CEO 1
Sources
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LatamList, “Uncover raises $16M Series A led by Cloud9 Capital,” June 2026, accessed June 3, 2026. https://latamlist.com/uncover-raises-16m-series-a-led-by-cloud9-capital/↩↩↩↩↩↩↩
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Gunderson Dettmer, “Cloud9 Leads Uncover’s R$80 Million Series A,” June 2026, accessed June 3, 2026. https://www.gunder.com/en/news-insights/client-news/cloud9-leads-uncovers-rdollar80-million-series-a↩↩↩↩
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Tech Startups, “Venture Capital & Startup Funding Roundup, June 3, 2026,” accessed June 3, 2026. https://techstartups.com/2026/06/03/venture-capital-startup-funding-roundup-june-3-2026/↩↩