True Footage

Stub active Updated Apr 7, 2026

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Location Austin, Texas
Founded 2021
Latest Stage Series C
Total Raised $105M
Website https://truefootage.com
Sector
proptech real-estate AI

Investors

cox-enterprises series-c (2026)
nava-ventures series-c (2026)
story-ventures series-c (2026)
mockingbird-capital series-c (2026)

Founders

John Liss Founder & CEO

About

True Footage is an Austin, Texas-based technology-driven residential appraisal and appraiser services company that combines valuation expertise with proprietary AI-powered software, including TrueTracts, to deliver faster and more consistent home valuations 1. Founded in 2021, the company employs hundreds of appraisers across 33 states and partners with 300 mortgage lenders, including 7 of the top 10 1. The company has raised over $105 million to date 1.

Funding History

Date Round Amount Lead Co-investors
2026-04-07 Series C $40M Cox Enterprises Nava Ventures, Roger Ferguson, Pilot Enterprises, Story Ventures, The Kraft Group, PagsGroup, Mockingbird Capital 1

What Investors Say

No verified investor quotes available at this time.

What Founders Say

No verified founder quotes available at this time.

Sources

  1. GlobeNewsWire, “True Footage Raises $40 Million Series C to Scale Full-Stack Residential Valuation Platform,” April 7, 2026. https://www.globenewswire.com/news-release/2026/04/07/3269423/0/en/True-Footage-Raises-40-Million-Series-C-to-Scale-Full-Stack-Residential-Valuation-Platform.html↩↩↩↩