StockX
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Investors
Founders
About
StockX is an online marketplace for buying and selling sneakers, streetwear, electronics, collectibles, and accessories, operating as a “stock market of things” with bid/ask pricing and authentication 1. The company was founded in 2015 by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman, and launched in February 2016 1. StockX is headquartered in Detroit, Michigan 1.
The platform uses a stock market-like variable pricing framework, where sellers list ask prices and buyers place bids; when a match occurs, the item is shipped to StockX for authentication before being forwarded to the buyer 1. By 2020, StockX closed more than 7.5 million trades and hit $1.8 billion in gross merchandise value (GMV), generating over $400 million in GAAP revenue 6. The company expanded into electronics (game consoles, smartphones, computer hardware) starting in November 2020 1.
Josh Luber served as CEO until mid-2019, when e-commerce veteran Scott Cutler (formerly SVP at eBay) was brought in as CEO alongside the Series C 3. In November 2024, Cutler stepped down and co-founder Greg Schwartz assumed the CEO role effective January 1, 2025 7.
Funding History
| Date | Round | Amount | Lead | Co-investors | Source |
|---|---|---|---|---|---|
| Nov 2016 | Seed | Undisclosed | — | — | 8 |
| Feb 2017 | Series A | $6M | — (syndicate) | Mark Wahlberg, Eminem, Paul Rosenberg, Ted Leonsis, Steve Case, Tim Armstrong, Scooter Braun, Ron Conway / SV Angel, Courtside Ventures, Detroit Venture Partners | 2 |
| Sep 2018 | Series B | $44M | GV, Battery Ventures | Marc Benioff, Karlie Kloss, Steve Aoki, Don C, plus returning investors | 49 |
| Jun 2019 | Series C | $110M | DST Global, General Atlantic, GGV Capital | GV, Battery Ventures | 3 |
| Dec 2020 | Series E | $275M | Tiger Global Management | — | 5 |
| Apr 2021 | Series E-1 + Secondary | $255M ($60M primary + $195M secondary) | Altimeter Capital | Dragoneer Investment Group | 6 |
Total raised: approximately $690 million across all rounds 8. The company was valued at $1B+ after its Series C 3, $2.8B after its Series E 5, and $3.8B after its April 2021 financing 6.
What Investors Say
“This is the power we knew the internet could deliver. This is why I’m investing in StockX. A ‘stock market of things’ has the power to transform both commerce and finance.” — Ted Leonsis, former AOL President, on StockX’s Series A 2
“StockX has already seen incredible growth internationally but what we are most excited about is the opportunity to continue to scale the company globally and provide unprecedented access to consumer goods for users across the world.” — Hans Tung, Managing Partner at GGV Capital, on the Series C 3
“StockX has quickly become one of the largest, fastest growing consumer marketplaces serving an accelerating global audience.” — Brad Gerstner, Altimeter Capital Founder/CEO, on the 2021 financing 6
“StockX is a leader at the intersection of authenticated products demand and price discovery in online marketplaces.” — Jared Middleman, Partner at Dragoneer, on the 2021 financing 6
What Founders Say
“With StockX, we’ve set out to create a unique form of commerce that genuinely doesn’t exist outside the stock market. We are fortunate to have a unique group of investors.” — Josh Luber, Co-Founder and CEO, on the Series A 2
“This news signals broad recognition for StockX’s business value and growing appreciation for marketplace experiences.” — Scott Cutler, CEO, on the $3.8B valuation round 6
Sources
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StockX, Wikipedia, accessed March 2026. https://en.wikipedia.org/wiki/StockX↩↩↩↩↩
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“StockX Closes $6 Million Round With Investment from Several High-Profile Investors,” PR Newswire, February 15, 2017, accessed March 2026. https://www.prnewswire.com/news-releases/stockx-closes-6-million-round-with-investment-from-several-high-profile-investors-300408362.html↩↩↩
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“Detroit-based StockX Closes $110M Series C Led by DST Global, General Atlantic and GGV Capital; Names e-commerce Veteran Scott Cutler CEO,” PR Newswire, June 26, 2019, accessed March 2026. https://www.prnewswire.com/news-releases/detroit-based-stockx-closes-110m-series-c-led-by-dst-global-general-atlantic-and-ggv-capital-names-e-commerce-veteran-scott-cutler-ceo-300875188.html↩↩↩↩
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“Detroit’s StockX raises $44M from GV and Battery to expand marketplace internationally,” TechCrunch, September 12, 2018, accessed March 2026. https://techcrunch.com/2018/09/12/detroits-stockx-raises-44m-from-gv-and-battery-to-expand-marketplace-internationally/↩
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“StockX raises $275M Series E, valuing the retailer at $2.8B,” TechCrunch, December 16, 2020, accessed March 2026. https://techcrunch.com/2020/12/16/stockx-raises-275m-series-e-valuing-the-retailer-at-2-8b/↩↩
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“StockX Valuation Surges to $3.8 Billion with $255 Million Financing,” PR Newswire, April 8, 2021, accessed March 2026. https://www.prnewswire.com/news-releases/stockx-valuation-surges-to-3-8-billion-with-255-million-financing-301264729.html↩↩↩↩↩↩
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“StockX Announces CEO Transition,” StockX, November 2024, accessed March 2026. https://stockx.com/about/stockx-announces-ceo-transition/↩
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“How Much Did StockX Raise? Funding & Key Investors,” Clay, accessed March 2026. https://www.clay.com/dossier/stockx-funding↩↩
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“Detroit-based StockX Secures $44M in Series B Funding Co-Led by GV (Formerly Google Ventures) and Battery Ventures,” PR Newswire, September 2018, accessed March 2026. https://www.prnewswire.com/news-releases/detroit-based-stockx-secures-44m-in-series-b-funding-co-led-by-gv-formerly-google-ventures-and-battery-ventures-300712092.html↩