Stitch Fix

Summary active Updated Mar 19, 2026

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Location San Francisco, CA
Founded 2011
Latest Stage IPO
Total Raised $42M
Website https://www.stitchfix.com
Sector
e-commerce fashion ai

Investors

Steve Anderson Seed (2011)
Bill Gurley Series B (2013)
Baseline Ventures Seed (2011)
Baseline Ventures Series A (2013)
lightspeed-venture-partners Series A (2013)
western-technology-investment Series A (2013)
Benchmark Series B (2013)
Benchmark Series C (2014)
Baseline Ventures Series C (2014)

Founders

Katrina Lake Founder & CEO
Erin Morrison Flynn Co-Founder

About

Stitch Fix is an online personal styling service that uses data science and human stylists to deliver curated clothing selections to customers 1. Founded in 2011 by Katrina Lake and Erin Morrison Flynn, the company raised approximately $42 million in venture funding before going public on the NASDAQ in November 2017 at $15 per share 23.

Funding History

Round Date Amount Lead Investor(s) Key Co-Investors Valuation
Seed 2011 $750K Baseline Ventures — —
Series A Feb 2013 $4.75M Baseline Ventures, Lightspeed Venture Partners Western Technology Investment —
Series B Oct 2013 $12M Benchmark — —
Series C Jun 2014 $30M Benchmark, Baseline Ventures — $300M
IPO Nov 2017 $120M — — ~$1.5B

Sources: 123456

What Investors Say

No independently sourced investor testimonials found.

What Founders Say

No independently sourced founder testimonials found.

Sources

  1. TechCrunch, “Stitch Fix Gets $4.75M Series A To Scale Out Its Tech-Enabled Personal Shopping Service,” February 2013. https://techcrunch.com/2013/02/28/stitch-fix-funding-series-a/↩↩

  2. PitchBook, “Fashion forward: Stitch Fix set for massive valuation gain in IPO,” accessed March 2026. https://pitchbook.com/news/articles/fashion-forward-stitch-fix-set-for-massive-valuation-gain-in-ipo↩↩

  3. Stitch Fix Investor Relations, “Stitch Fix Announces Pricing of Initial Public Offering,” November 2017. https://investors.stitchfix.com/news-releases/news-release-details/stitch-fix-announces-pricing-initial-public-offering↩↩

  4. Business Wire, “Stitch Fix Raises $12 Million in Series B Funding, Led by Benchmark,” October 2013. https://www.businesswire.com/news/home/20131017005317/en/Stitch-Fix-Raises-12-Million-in-Series-B-Funding-Led-by-Benchmark↩

  5. Slate, “Stitch Fix Series C funding round: Online personal shopping is big business,” June 2014. https://slate.com/business/2014/06/stitch-fix-series-c-funding-round-online-personal-shopping-is-big-business.html↩

  6. MatrixBCG, “What is Brief History of Stitch Fix Company?” accessed March 2026. https://matrixbcg.com/blogs/brief-history/stitchfix↩