Smash Foods

Summary active Updated Jul 27, 2026

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Location New York, NY
Latest Stage Series A
Total Raised $18M+

Founders

Anna Peck Co-Founder
Steven Ford Co-Founder

About

Smash Foods is a better-for-you food company producing low-sugar chia-fortified fruit spreads and Jammy Protein Bites — nut butter snacks filled with the company’s signature fruit spreads 12. Co-founded by Anna Peck and Steven Ford, the company has expanded to more than 10,000 retail locations nationwide, tripled its business over the past year, and reached profitability 12. On 2026-07-23, Smash Foods announced an $18 million growth investment led by L Catterton, with participation from The Family Fund and Eclair Partners (also reported as Eclair Ventures) 123. The capital will be used to scale manufacturing for the Jammy Protein Bites line, develop additional products, and further establish the brand in American grocery 12.

Disclaimer: This is a lean profile built from initial round coverage and may be expanded as more information becomes available.

Funding History

Date Round Amount Lead Co-investors
2026-07-23 Series A $18M L Catterton The Family Fund, Eclair Partners 123

What Investors Say

No independently sourced investor commentary found beyond the announcement.

What Founders Say

No independently sourced founder testimonials found beyond the announcement.

Sources


  1. Forbes, “Smash Foods Closes $18 Million Funding Round Led By L Catterton To Boost Jam And Protein Bites Momentum,” July 23, 2026. Accessed July 2026. https://www.forbes.com/sites/andrewwatman/2026/07/23/smash-foods-closes-18-million-funding-round-led-by-l-catterton-to-boost-jam-and-protein-bites-momentum/

  2. Nosh.com, “Smash Foods Raises $18M With L Catterton Backing,” July 2026. Accessed July 2026. https://www.nosh.com/news/2026/smash-foods-raises-18m-with-l-caterton-backing

  3. Citybiz, “Smash Foods Raises $18 Million Led by L Catterton, Expands to 10,000 Retail Stores,” July 2026. Accessed July 2026. https://www.citybiz.co/article/879413/smash-foods-raises-18-million-led-by-l-catterton-expands-to-10000-retail-stores/