Shortical
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Founders
About
Shortical is a Tel Aviv-based mobile-first microdrama platform that produces original short-form scripted series designed for mobile consumption, combining AI-driven video production, data science, and storytelling 123. The company reports more than 20 million episodes of its shows are watched every month in the United States, and its data-driven, AI-first approach has propelled Shortical into the top 10 highest-grossing apps in its category in the U.S. within roughly a year of launch 13. Shortical is led by CEO and Co-Founder Guy Shimoni 123.
Disclaimer: This is a lean profile built from initial round coverage and may be expanded as more information becomes available.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-07-01 | User Acquisition Financing (non-dilutive) | $100M | PvX Partners | 123 |
The financing is a non-dilutive user-acquisition facility from Singapore-based PvX Partners, structured to scale marketing spend tied to unit economics rather than equity 23.
What Investors Say
“What stood out to us was the strength of Shortical’s retention metrics and the consistency of its user engagement. When those fundamentals are strong, it creates a clear path to scaling acquisition spend in a way that remains efficient, repeatable, and well beyond current levels.” — Joe Wadakethalakal, CEO & Co-Founder, PvX Partners, July 2026 23
What Founders Say
“PvX has a deep understanding of how a unique business like ours scales, and gives us greater confidence in our growth strategy. Their diligence reinforces our ability to scale our vision for the future of mobile-first publishing, bringing our radically different approach to entertainment to a growing global audience.” — Guy Shimoni, CEO & Co-Founder, Shortical, July 2026 23
Sources
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FinSMEs, “Shortical Secures $100M In User-Acquisition Financing,” July 1, 2026. Accessed July 2026. https://www.finsmes.com/2026/07/shortical-secures-100m-in-user-acquisition-financing.html↩↩↩↩
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Hipther, “Shortical Secures $100 Million In User-Acquisition Financing From PvX Partners,” July 1, 2026. Accessed July 2026. https://hipther.com/latest-news/2026/07/01/114430/shortical-secures-100-million-in-user-acquisition-financing-from-pvx-partners/↩↩↩↩↩↩
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C21Media, “Microdrama platform Shortical secures $100m financing from PvX Partners,” July 3, 2026. Accessed July 2026. https://www.c21media.net/news/microdrama-platform-shortical-secures-100m-financing-from-pvx-partners/↩↩↩↩↩↩↩