Scrunch
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Investors
Founders
About
Scrunch (legal name Scrunch AI) is an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results from large language models such as ChatGPT, Google Gemini, and Perplexity 12. Founded in 2023 by Chris Andrew and Robert MacCloy and headquartered in Park City, Utah, the company emerged from stealth in late 2024 34. CEO Chris Andrew was previously the first employee and Chief Product Officer at Hearsay Systems (later acquired by Yext) 4.
The company’s Agent Experience Platform (AXP) delivers machine-readable content optimized for AI crawlers alongside human-facing websites, and provides analysis of brand visibility, citation gaps, and competitive positioning across AI answer engines 15. Scrunch reported serving 500+ brands and agencies, including Lenovo, Skims, Headspace, and Penn State University 56.
On June 3, 2026, Sitecore announced an agreement to acquire Scrunch for approximately $225 million, citing the shift of buyer discovery from traditional search to AI-generated answers 567.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-06-03 | Acquired by Sitecore | ~$225M | Sitecore | – 67 |
| 2025-07-22 | Series A | $15M | Decibel | Mayfield, Homebrew, TJ Parker, Bryant Chou, Clara Shih 12 |
| 2025-03-04 | Seed | $4M | Mayfield | – 38 |
What Investors Say
No independently sourced investor quotes found at this time.
What Founders Say
No independently sourced founder quotes found at this time.
Sources
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“Scrunch AI Raises $15 Million Series A to Rebuild the Internet for AI Consumption,” PR Newswire, July 22, 2025, accessed June 2026. https://www.prnewswire.com/news-releases/scrunch-ai-raises-15-million-series-a-to-rebuild-the-internet-for-ai-consumption-302510915.html↩↩↩
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“Scrunch AI Raises $15 Million in Series A,” The SaaS News, July 2025, accessed June 2026. https://www.thesaasnews.com/news/scrunch-ai-raises-15-million-in-series-a↩↩
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“Seed Round - Scrunch AI - 2025-03-12,” Crunchbase Funding Round Profile, accessed June 2026. https://www.crunchbase.com/funding_round/scrunch-ai-seed–16f4bd8↩↩
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“Chris Andrew - CEO / Cofounder - Scrunch,” LinkedIn profile, accessed June 2026. https://www.linkedin.com/in/chriswandrew/↩↩
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“Sitecore Acquires Scrunch to Help Brands Influence Discovery and Buying Decisions in the AI-Search Era,” PR Newswire, June 3, 2026, accessed June 2026. https://www.prnewswire.com/news-releases/sitecore-acquires-scrunch-to-help-brands-influence-discovery-and-buying-decisions-in-the-ai-search-era-302790214.html↩↩↩
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“Sitecore Acquires Scrunch for $225 Million to Boost AI Search Experience,” Bloomberg, June 3, 2026, accessed June 2026. https://www.bloomberg.com/news/articles/2026-06-03/sitecore-said-to-acquire-scrunch-for-225-million↩↩↩
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“Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M,” Adweek, June 2026, accessed June 2026. https://www.adweek.com/media/sitecore-snaps-up-geo-startup-scrunch-for-225m/↩↩
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“Scrunch | About,” Scrunch company website, accessed June 2026. https://scrunch.com/about/↩