PlayBlue
Summary active Updated Jul 4, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Founders
About
PlayBlue is a Bengaluru-based omnichannel multi-brand sports retail platform building what it describes as India’s first organised retail experience spanning athleisure, footwear, gear, fitness equipment, recovery, and nutrition 12. The company was co-founded by Satyam Trivedi (CEO), former CEO of GMR Sports, and Jayam Vora, and plans to open its first flagship store in Bengaluru before expanding to Mumbai and Delhi NCR with a goal of 150+ stores over the coming years 123.
Disclaimer: This is a lean profile built from initial round coverage and may be expanded as more information becomes available.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-07-02 | Seed | $2.7M | Centre Court Capital, MIXI Global | WEH Ventures 123 |
The seed round was reported as approximately ₹25.7 Cr / $2.7M and will fund the initial store rollout and category expansion across India 12.
What Investors Say
“India’s sports ecosystem will be built by operators who understand it from the inside.” — Mustafa Ghouse, Founder & General Partner, Centre Court Capital, quoted in the PlayBlue seed round announcement, July 2026 13
“What’s been missing is organised retail that matches that energy.” — Tomoharu Urabe, Managing Director, MIXI Global Investments, quoted in the PlayBlue seed round announcement, July 2026 13
What Founders Say
“India is moving from a nation that watches sport to one that plays it.” — Satyam Trivedi, Co-Founder & CEO, PlayBlue, quoted in the seed round announcement, July 2026 12
“India’s sports and active lifestyle market is expected to cross USD 30 billion by 2035.” — Jayam Vora, Co-Founder, PlayBlue, quoted in the seed round announcement, July 2026 12
Sources
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Inc42, “Sports Retail Brand PlayBlue Bags $2.7 Mn To Expand Into Offline Retail,” July 2026. Accessed July 2026. https://inc42.com/buzz/sports-retail-brand-playblue-bags-2-7-mn-to-expand-into-offline-retail/↩↩↩↩↩↩↩↩
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Entrackr, “Omnichannel sports retail startup PlayBlue raises $2.7 Mn in seed round,” July 2, 2026. Accessed July 2026. https://entrackr.com/snippets/omnichannel-sports-retail-startup-playblue-raises-27-mn-in-seed-round-12128217↩↩↩↩↩↩
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Passionate In Marketing, “PlayBlue raises USD 2.7 million in seed funding to build India’s first omnichannel brand in the sports ecosystem,” July 2026. Accessed July 2026. https://passionateinmarketing.com/playblue-raises-usd-2-7-million-in-seed-funding-to-build-indias-first-omnichannel-brand-in-the-sports-ecosystem/↩↩↩↩