Placer.ai
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Investors
Founders
About
Placer.ai is a location analytics and foot traffic data platform that provides market research tools for retailers, commercial real estate firms, and other businesses 1. Founded in 2018 by Noam Ben-Zvi, Zohar Ben-Yehuda, Ofir Lemel, and Oded Fossfeld, the company is dual-headquartered in Los Altos, California, and Israel 2. Placer.ai reached unicorn status with its $100M Series C in January 2022 and surpassed $100 million in annual recurring revenue in early 2024 34.
Funding History
| Round | Date | Amount | Lead Investor(s) | Key Co-Investors | Valuation |
|---|---|---|---|---|---|
| Seed | Oct 2018 | $4M | IrishAngels Ventures | Array Ventures, Stage Venture Partners, BrightStreet Ventures | — |
| Series A | Jan 2020 | $12M | JBV Capital | Aleph, Reciprocal Ventures, OCA Ventures | — |
| Series B | Apr 2021 | $50M | Josh Buckley | Todd Goldberg, Rahul Vohra, Fifth Wall, JBV Capital, Aleph, Jared Leto | — |
| Series C | Jan 2022 | $100M | Josh Buckley | Fifth Wall, Array Ventures | $1B |
| Series D | Aug 2024 | $75M | Existing investors | Josh Buckley, WndrCo, Lachy Groom, MMC Technology Ventures, Fifth Wall, Array Ventures | $1.5B |
What Investors Say
No independently sourced investor testimonials found.
What Founders Say
Noam Ben-Zvi (Co-Founder & CEO): “80% of sales and business is still done in the physical world and the need for quality data in the physical world has become crucial” 5.
Sources
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TechCrunch, “Placer.ai, a location analytics startup, finds $100M at a $1B valuation,” January 2022. https://techcrunch.com/2022/01/12/placer-ai-a-location-analytics-startup-finds-100m-at-a-1b-valuation/↩↩
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TechCrunch, “Placer.ai, a location data analytics startup, raises $12 million Series A,” January 2020. https://techcrunch.com/2020/01/22/placer-ai-a-location-data-analytics-startup-raises-12-million-series-a/↩↩
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SiliconANGLE, “Location analytics startup Placer.ai closes $100M investment at $1B valuation,” January 2022. https://siliconangle.com/2022/01/12/location-analytics-startup-placer-ai-closes-100m-investment-1b-valuation/↩↩
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Calcalist Tech, “Placer.ai raises $75M at $1.5B valuation, reaches $100M in ARR,” August 2024. https://www.calcalistech.com/ctechnews/article/h100twskqr↩↩
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Calcalist Tech, “Placer.ai raises $50 million series B led by Product Hunt CEO,” April 2021. https://www.calcalistech.com/ctech/articles/0,7340,L-3906403,00.html↩↩
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The Brand Hopper, “Placer.ai - Founders, Business Model, Funding & Competitors,” February 2026. https://thebrandhopper.com/2026/02/05/placer-ai-founders-business-model-funding-competitors/↩