Petra Labs
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Founders
About
Petra Labs is an answer engine optimization (AEO) platform for enterprise brands, founded in 2025 by Sami Akkawi, Rishi Penmetcha, and Ramie Khoury 12. The company helps brands measure and improve how frequently they appear in answers generated by AI assistants such as ChatGPT, Claude, and Gemini, pairing a proprietary measurement platform with an embedded team of AEO experts running strategy and execution 12. Petra builds custom last-mile attribution models that tie AI-referred visibility to website traffic, customer acquisition, and revenue 12.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-07-22 | Seed | $5.2M | Work-Bench | Afore Capital, Pathlight Ventures 123 |
What Investors Say
No independently sourced investor quotes found at time of publication.
What Founders Say
No independently sourced founder quotes found at time of publication.
Sources
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Business Wire, “Petra Labs Raises $5.2M to Connect AI Search to Revenue for Enterprise Brands,” July 22, 2026. Accessed July 2026. https://www.businesswire.com/news/home/20260722868575/en/Petra-Labs-Raises-$5.2M-to-Connect-AI-Search-to-Revenue-for-Enterprise-Brands↩↩↩↩
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Pulse 2.0, “Petra Labs Raises $5.2 Million Seed Round To Connect AI Search Visibility With Revenue,” July 2026. Accessed July 2026. https://pulse2.com/petra-labs-raises-5-2-million-seed-round-to-connect-ai-search-visibility-with-revenue/↩↩↩↩
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AlleyWatch, “The AlleyWatch Startup Daily Funding Report: 7/23/2026,” July 23, 2026. Accessed July 2026. https://www.alleywatch.com/2026/07/the-alleywatch-startup-daily-funding-report-7-23-2026/↩