Neon Commerce
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Investors
Founders
About
Neon (Neon Commerce, Inc.) is a San Francisco-based platform that helps game studios sell games and in-game items directly to players via web-based direct-to-consumer (D2C) storefronts, sidestepping app-store fees 12. Founded in 2022 by CEO Chris Faught, the company provides commerce and loyalty infrastructure that some partner studios now route 50–70% of gross revenue through, up from a prior industry ceiling of ~25–30% 1. Neon reports 200% year-over-year growth 2.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-07-22 | Series A | $13M | Andreessen Horowitz | Renegade Partners, Krafton 1234 |
Total funding to date across pre-seed (2023), seed (2024), and Series A rounds is $27M 1. Krafton participated as a strategic partner and commercial customer 2. Proceeds will expand Neon’s commerce and loyalty infrastructure across the games industry 3.
What Investors Say
“This investment marks an important starting point for KRAFTON to strengthen the service foundation that connects us directly with global users. By utilizing the game commerce infrastructure provided by Neon, we will offer better purchasing experiences and benefits, and continue to expand our user-centric service ecosystem.” — Thomas Ko, Head of Publishing Platform, KRAFTON 2
What Founders Say
“Some studios that we work with are doing 50, 60, or 70 percent of their gross revenue through their direct channel today.” — Chris Faught, Founder & CEO, Neon 1
Sources
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Dean Takahashi, “Neon raises $13M Series A to expand direct-to-consumer commerce for games | exclusive,” GamesBeat, July 22, 2026. Accessed July 23, 2026. https://gamesbeat.com/neon-raises-13m-series-a-to-expand-direct-to-consumer-commerce-for-games-exclusive/↩↩↩↩↩
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Mobidictum, “Neon secures $13M Series A with KRAFTON joining as strategic investor,” July 23, 2026. Accessed July 23, 2026. https://mobidictum.com/neon-13m-series-a-krafton/↩↩↩↩↩
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FinSMEs, “Neon Commerce Raises $13M in Series A Funding,” July 2026. Accessed July 23, 2026. https://www.finsmes.com/2026/07/neon-commerce-raises-13m-in-series-a-funding.html↩↩
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Amit Chowdhry, “Neon Raises $13 Million Series A With Investment From KRAFTON, Andreessen Horowitz And Renegade Partners,” Pulse 2.0, July 28, 2026. Accessed August 3, 2026. https://pulse2.com/neon-raises-13-million-series-a-with-investment-from-krafton-andreessen-horowitz-and-renegade-partners/↩