Neato

Stub active Updated Apr 14, 2026

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Location Las Vegas, Nevada
Founded 2018
Latest Stage Growth
Total Raised $25M+
Website https://thisisneato.com
Sector
e-commerce retail-tech

Founders

Anthony Connelly Founder & CEO

About

Neato is a Las Vegas-based second-party (2P) e-commerce platform that buys inventory directly from brands and manages the full lifecycle of selling it online, from listings and creative to advertising, logistics, and reporting 1. Founded in 2018 by Anthony Connelly, the company manages a portfolio of large CPG brands across pet care, hard goods, grocery, beauty, supplements, and personal care categories, primarily on Amazon 1.

Funding History

Date Round Amount Lead Co-investors
2026-04-14 Growth $25M Undisclosed Undisclosed 1

What Investors Say

No verified investor quotes available at this time.

What Founders Say

No verified founder quotes available at this time.

Sources

  1. BeautyMatter, “Neato Raises $25 Million to Expand 2P e-Commerce Platform,” April 14, 2026. https://beautymatter.com/articles/neato-raises-25-million-to-expand-2-p-e-commerce-platform↩↩↩