Neato
Summary active Updated Apr 14, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Founders
About
Neato is a Las Vegas-based second-party (2P) e-commerce platform that buys inventory directly from brands and manages the full lifecycle of selling it online, from listings and creative to advertising, logistics, and reporting 1. Founded in 2018 by Anthony Connelly, the company manages a portfolio of large CPG brands across pet care, hard goods, grocery, beauty, supplements, and personal care categories, primarily on Amazon 1.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-04-14 | Growth | $25M | Advantage Capital | Not publicly disclosed 1234 |
What Investors Say
No verified investor quotes available at this time.
What Founders Say
No verified founder quotes available at this time.
Sources
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BeautyMatter, “Neato Raises $25 Million to Expand 2P e-Commerce Platform,” April 14, 2026. https://beautymatter.com/articles/neato-raises-25-million-to-expand-2-p-e-commerce-platform↩↩↩
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Forbes, “Neato Raises $25 Million For 2P Expansion Beyond Amazon,” April 14, 2026. Accessed July 2026 (identifies Advantage Capital as lead; quotes Principal Philip Ruppel). https://www.forbes.com/sites/sharonedelson/2026/04/14/neato-raises-25-million-for-2p-expansion-beyond-amazon/↩
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Tech Funding News, “Advantage Capital leads Neato $25M round to expand 2P eCommerce model beyond Amazon,” April 2026. Accessed July 2026 (co-investors not disclosed to TFN). https://techfundingnews.com/neato-25m-2p-commerce-funding/↩
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Pulse 2.0, “Neato: $25 Million Growth Capital To Expand 2P eCommerce Platform Beyond Amazon,” April 2026. Accessed July 2026. https://pulse2.com/neato-25-million-growth-capital-to-expand-2p-ecommerce-platform-beyond-amazon/↩