Naratix
Summary active Updated Jun 10, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Founders
About
Naratix is a Romanian eCommerce data startup founded in 2021 that develops AI-powered infrastructure for online retailers and marketplaces 1. The platform uses proprietary AI agents and advanced algorithms to transform raw product information into structured, standardized data covering automatic categorization, attribute enrichment, taxonomy mapping, and SEO-optimized content generation 12. Naratix is already active in 30+ countries serving 10+ enterprise clients through integrations with VTEX, Mirakl, and Shopware 1. The company’s stated objective is to index 1 billion products in global eCommerce 23.
What Investors Say
“What Stripe built for online payments, Naratix is building for product data in eCommerce: the infrastructure without which search, recommendations, and conversions cannot reach their full potential.” — Dan Călugăreanu, Partner at Early Game Ventures 12
What Founders Say
“Naratix is building the largest structured product database in Europe, with the objective of indexing 1 billion products.” — Chris Orășanu, CEO and Co-Founder 2
Sources
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Romania Insider, “Early Game Ventures invests EUR 1 mln in Romanian eCommerce data startup Naratix,” June 2026, accessed June 2026. https://www.romania-insider.com/early-game-ventures-naratix-june-202↩↩↩↩↩
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ClubIT&C, “Early Game Ventures invests €1 million in Naratix, the startup set to index 1 billion products in global eCommerce,” June 10, 2026, accessed June 2026. https://www.clubitc.eu/2026/06/10/early-game-ventures-invests-e1-million-in-naratix-the-startup-set-to-index-1-billion-products-in-global-ecommerce/↩↩↩↩↩
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EU-Startups, “Romanian eCommerce startup Naratix raises €1 million to accelerate growth,” June 2026, accessed June 2026. https://www.eu-startups.com/2026/06/romanian-ecommerce-startup-naratix-raises-e1-million-to-accelerate-growth/↩↩