Lune & Wild
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Founders
About
Lune & Wild is a London-based premium baby and children’s food brand founded in 2021 by cousins Lara Rodgers and Nadia Simonds; the company makes chef-developed meals and snacks for babies and young children, positioned in the premium nutrition segment with a hands-on production model and a recent listing on Ocado.com 123. The £2 million Series A announced June 1, 2026 (reported as €2.3 million in continental press) was led by Guinness Ventures with participation from NHS GP and “The Doctor’s Kitchen” founder Dr. Rupy Aujla and former Ella’s Kitchen managing director Doug Struthers (now Lune & Wild chairman), alongside returning angels Charlie Gardiner (formerly Little Houses Group), Siân Parry Jones (co-founder, Archer Street Cocktail Bar), and Harry Bloice (former commercial director, Butternut Box); proceeds will fund production capacity, retail expansion, team growth, and marketing as the business reports doubling revenue annually and selling more than one million meals over the past 12 months 123.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-06-01 | Series A | £2M | Guinness Ventures | Dr. Rupy Aujla, Doug Struthers, Charlie Gardiner, Siân Parry Jones, Harry Bloice 123 |
What Investors Say
No independently sourced investor quotes found at time of publication.
What Founders Say
“From day one, we’ve believed that children deserve better food that’s full of flavour, made with care and genuinely supports their development. This investment allows us to take our mission and products further, without compromising on the quality and craft that got us here.”
— Lara Rodgers, Co-Founder, Lune & Wild 3
Sources
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EU-Startups, “Lune & Wild raises €2.3 million to scale female-founded, chef-led baby and children’s food brand,” June 2026. Accessed June 2026. https://www.eu-startups.com/2026/06/lune-wild-raises-e2-3-million-to-scale-female-founded-chef-led-baby-and-childrens-food-brand/↩↩↩
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FoodBev Media, “Lune & Wild raises £2m Series A to expand premium children’s food offering,” June 2026. Accessed June 2026. https://www.foodbev.com/news/lune-wild-raises-2m-series-a-to-expand-premium-children-s-food-offering↩↩↩
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UKTN, “Lune & Wild raises £2m to scale premium children’s food brand,” June 1, 2026. Accessed June 2026. https://www.uktech.news/foodtech/lune-wild-raises-2m-to-scale-premium-childrens-food-brand-202↩↩↩↩