Lucra Sports

Stub active Updated Apr 26, 2026

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Location Palo Alto, CA
Founded 2020
Latest Stage Series B
Total Raised $41.6M+
Website https://lucrasports.com
Sector
consumer gamification loyalty sports esports fintech

About

Lucra Sports is a Palo Alto-based gamification platform that transforms corporate loyalty programs into interactive esports-style competitions, founded by CEO Dylan Robbins 12. The platform enables tournaments, head-to-head competition, and cash or merchandise prizes; customers include Five Iron Golf, Chess Kings, and Dave & Buster’s 1. The April 2026 round marked ARK Invest Venture Fund’s first-ever lead investment in an early-stage startup 1.

Funding History

Date Round Amount Lead Co-investors
2026-04-22 Series B $20M ARK Invest Venture Fund Alumni Ventures, Astralis Capital, Harlo Equity Partners, Simplex Ventures, SeventySix Capital, WTI 12

What Investors Say

No independently sourced investor quotes found.

What Founders Say

No independently sourced founder quotes found.

Sources

  1. TechCrunch, “Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI,” April 22, 2026. https://techcrunch.com/2026/04/22/cathie-woods-ark-makes-its-first-lead-investment-in-startup-lucra-and-it-isnt-ai/↩↩↩↩

  2. SeventySix Capital portfolio news, “Lucra Raises $20 Million,” April 22, 2026. https://www.seventysixcapital.com/portfolio-news/lucra-raises-20-million↩↩