Kohort
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Founders
About
Kohort is a London-based mobile gaming analytics, forecasting and user-acquisition (UA) optimisation company. Its ML-based platform — anchored by its Ktrl product — is built for decision-makers in mobile gaming and consumer apps, helping studios, finance teams and investors optimise UA spend and run cohort-based forecasting 12. The company was founded in 2018 (originally under the name Ramp) by Dan Marcus (CEO) and Jan Pickard (COO); CTO Greig Rapley leads engineering 34.
Kohort says its predictive models are trained on roughly $6 billion (€5.1B) of historical UA spend, and that nearly $1 billion (€850M) in annual UA spend currently flows through the platform; the company reports campaign-level prediction accuracy of 95% 12.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-05-07 | Series A | $7M (€6M) | The Raine Group | AlbionVC, Eurazeo, Triple Point Ventures, Velocity Capital, Portfolio Ventures 125 |
| 2023-03 | Seed | $5M | AlbionVC | Eurazeo 6 |
The Series A capital is earmarked for the launch of Kohort’s full suite of “UA Agents,” focused on three capabilities: campaign optimisation (an extension of the Ktrl product), on-demand UA research benchmarked against historical spend on the platform, and automated reporting 12.
What Investors Say
John Salter, Partner and Co-Founder at The Raine Group: “Kohort has a clear pathway to become a category-defining platform in UA Agents, and solve the biggest problem in mobile apps today.” 12
What Founders Say
Dan Marcus, CEO of Kohort, on the company’s product approach: “We are building agents — not just a Claude wrapper — and the predictions underneath them, to make that possible.” 12
Sources
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BusinessWire, “Kohort Closes $7 Million Series A Led by The Raine Group, Launching Full Suite of UA Agents,” May 7, 2026, accessed May 2026. https://www.businesswire.com/news/home/20260507685420/en/Kohort-Closes-$7-Million-Series-A-Led-by-The-Raine-Group-Launching-Full-Suite-of-UA-Agents↩↩↩↩↩↩
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Las Vegas Sun, “Kohort Closes $7 Million Series A Led by The Raine Group, Launching Full Suite of UA Agents,” May 7, 2026, accessed May 2026. https://lasvegassun.com/news/2026/may/07/kohort-closes-7-million-series-a-led-by-the-raine-/↩↩↩↩↩↩
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The Org, “Dan Marcus — CEO & Co-Founder at Kohort,” accessed May 2026. https://theorg.com/org/kohort/org-chart/dan-marcus↩
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Kohort, “About us,” accessed May 2026. https://kohort.io/about↩
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MarketScreener, “Kohort Software Limited announced that it has received funding from AlbionVC, Velocity Capital Advisers, The Raine Group LLC, Triple Point Investment Management LLP, Portfolio Ventures Limited, Eurazeo SE,” May 2026, accessed May 2026. https://www.marketscreener.com/quote/stock/EURAZEO-SE-4643/news/Kohort-Software-Limited-announced-that-it-has-received-funding-from-AlbionVC-Velocity-Capital-Advis-50173679/↩
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Gamigion, “Kohort Raises $7M to Build AI User Acquisition Agents for Mobile Gaming,” May 2026, accessed May 2026. https://www.gamigion.com/kohort-raises-7m-to-build-ai-user-acquisition-agents-for-mobile-gaming/↩