Ideally

Stub active Updated Apr 20, 2026

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Location Auckland, New Zealand
Founded 2023
Latest Stage Series A
Total Raised $16M NZD (~$10M USD)
Website https://www.goideally.com
Sector
consumer-insights martech ai research-tech

About

Ideally is an Auckland-based AI-powered consumer insights and innovation platform offering overnight concept and message testing for brands and agencies 1. Founded in August 2023 by James Donald (CEO), Brendan Cervin (CTO), and Joshua Nu’u-Steele (CRO). The company reports 250+ brand customers and ~$6.3M in 2025 revenue, with offices in Sydney, Melbourne, and New York 1.

Funding History

Date Round Amount Lead Co-investors
2026-04-20 Series A $16M NZD (~$10M USD) Shearwater Capital Altered Capital, Icehouse Ventures, Ecliptic VC 1

What Investors Say

No independently sourced investor quotes found.

What Founders Say

No independently sourced founder quotes found.

Sources

  1. Ideally, “About Us,” accessed April 20, 2026. https://www.goideally.com/about-us↩↩↩