Fora
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Investors
Founders
About
Fora is a New York-based AI-powered travel agency platform that lets people become travel advisors and provides infrastructure for client communication, itinerary planning, and bookings 1. Founded in 2021, the company operates a two-sided platform: advisors use Fora’s tools (including an AI assistant called Via) to run their travel businesses, while travelers connect with advisors to plan trips 2. Since launch, Fora advisors have booked more than $3 billion in travel, with the company reaching successive $1 billion in-lifetime-bookings milestones in progressively shorter windows 3.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-07-16 | Series D | $60M | Forerunner Ventures, Tactile Ventures | Insight Partners, Thrive Capital, Heartcore Capital, PLUS Capital, BlackPines Capital Partners, Tribeca Venture Partners 123 |
Total raised to date: $138.5M 1.
What Investors Say
“Fora has more revenue than all AI travel companies, combined. Fora is bigger in AI travel because their offering combines automation when you want it with human accountability when you need it.”
— Brian O’Malley, Founder & Managing Partner, Tactile Ventures 3
What Founders Say
“In the age of AI, the ceiling on what’s possible for this profession is only getting higher, and the things that are hardest to replicate — human expertise, relationships, taste — matter even more.”
— Evan Frank, Co-Founder, Fora 3
Sources
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Marina Temkin, “AI-powered travel agency Fora hits unicorn status, raises $60M,” TechCrunch, July 16, 2026. Accessed July 2026. https://techcrunch.com/2026/07/16/ai-powered-travel-agency-fora-hits-unicorn-status-raises-60m/↩↩↩
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Justin Dawes, “Fora Travel the Unicorn: It Raised $60 Million at a $1 Billion Valuation,” Skift, July 16, 2026. Accessed July 2026. https://skift.com/2026/07/16/fora-travel-the-unicorn-it-raised-60-million-at-a-1-billion-valuation/↩↩
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“Fora Raises $60M at $1 Billion Valuation, Defining a New Category of Entrepreneurs,” PR Newswire, July 16, 2026. Accessed July 2026. https://www.prnewswire.com/news-releases/fora-raises-60m-at-1-billion-valuation-defining-a-new-category-of-entrepreneurs-302827629.html↩↩↩↩