Flora Fertility

Stub active Updated Apr 13, 2026

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Location Chicago, Illinois / Calgary, AB
Founded 2023
Latest Stage Seed
Total Raised $5M
Website https://www.florafertility.com
Sector
insurtech femtech healthtech

Investors

manchesterstory seed (2026)
slauson-and-co seed (2026)
trustage-ventures seed (2026)
bdc-capital seed (2026)
marathon-fund seed (2026)
adara-venture-capital seed (2026)
highline-beta pre-seed (2024)
everywhere-ventures pre-seed (2024)
cartography-capital pre-seed (2024)

Founders

Laura McDonald Co-Founder
Dr. Christy Lane Co-Founder

About

Flora Fertility is the first individually-owned fertility insurance platform, providing portable, affordable coverage for reproductive care 1. Policies start at $20/month and cover diagnostics, medications, IUI, and IVF treatments 1. The platform addresses a significant gap: infertility affects 1 in 6 people globally, with treatment costs averaging $30,000-$50,000, yet fewer than 2% of those needing care can afford it 1. Flora’s coverage remains portable across jobs and life changes, unlike traditional employer-tied fertility benefits 1. The platform reaches over 10 million prospective policyholders across North America 1.

Funding History

Date Round Amount Lead Co-investors
2026-04-10 Seed $5M ManchesterStory Slauson & Co., TruStage Ventures, BDC Capital, Marathon Fund, Adara Venture Capital 1

What Investors Say

No verified investor quotes available at this time.

What Founders Say

No verified founder quotes available at this time.

Sources

  1. PR Newswire, “Flora Fertility Closes $5M USD Seed Round to Accelerate First-of-Its-Kind Fertility Insurance Platform,” April 10, 2026. https://www.prnewswire.com/news-releases/flora-fertility-closes-5m-usd-seed-round-to-accelerate-first-of-its-kind-fertility-insurance-platform-302738805.html↩↩↩↩↩↩