FirstClub
Summary active Updated Jun 3, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Investors
Founders
About
FirstClub is a Bengaluru-based curated online grocery and quick commerce platform founded in 2025 by Ayyappan R, a former Flipkart executive and former Cleartrip CEO 13. The company positions itself around a “quality-first” model — vetting fresh produce, lab-testing select staples, and barring more than 200 ingredients from products listed on the platform — rather than competing on delivery speed alone 12. FirstClub offers roughly 4,000 products across food and beverage, grocery, health supplements, and home and kitchen, with delivery windows of 20-25 minutes 13.
As of the Series B announcement, FirstClub had crossed 1 million orders within its first year, acquired 170,000 households, reached a $50M annualized GMV run rate, and operated 21 stores in Bengaluru and 3 in Hyderabad 13.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-06-03 | Series B | $55M | Peak XV Partners, Sofina | Accel, RTP Global, Paramark Ventures 123 |
| 2025-09-03 | Series A | $23M | Accel, RTP Global (co-led) | Blume Founders Fund, 2am VC, Paramark Ventures, Aditya Birla Ventures 456 |
The Series B valued FirstClub at $255M post-money, more than doubling its $120M valuation from the September 2025 Series A 1. Total funding to date is approximately $86M across seed, Series A, and Series B 2.
What Investors Say
No independently sourced investor quotes found at time of profile creation.
What Founders Say
Ayyappan R on the company’s positioning: “We haven’t launched a membership programme yet, but that’s something we’ll be introducing soon” 3.
Sources
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Manish Singh, “Quick commerce FirstClub doubles valuation to $255M in nine months,” TechCrunch, June 3, 2026. Accessed June 2026. https://techcrunch.com/2026/06/03/firstclub-doubles-valuation-to-255m-in-nine-months-on-quality-first-grocery-bet/↩↩↩↩↩↩
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“Former Flipkart executive’s startup FirstClub raises $55 Mn led by Peak XV and Sofina,” Entrackr, June 4, 2026. Accessed June 2026. https://entrackr.com/news/former-flipkart-executives-startup-firstclub-raises-55-mn-led-by-peak-xv-and-sofina-11999444↩↩↩
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“FirstClub Nets $55 Mn To Expand Store Footprint, Widen Product Range,” Inc42, June 4, 2026. Accessed June 2026. https://inc42.com/buzz/firstclub-nets-55-mn-to-expand-store-footprint-widen-product-range/↩↩↩↩↩
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RTP Global (portfolio company post), “FirstClub Raises $23M to Expand Quality-First Quick Commerce,” September 2025. Accessed July 2026. https://rtp.vc/firstclub-raises-23m-to-expand-quality-first-quick-commerce/↩
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DealStreetAsia, “India: Quick commerce startup FirstClub raises $23m led by Accel, RTP Global,” September 4, 2025. Accessed July 2026. https://www.dealstreetasia.com/stories/commerce-firstclub-accel-rtp-455118↩
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Manish Singh, “FirstClub bucks India’s speed obsession, quickly triples valuation to $120M with premium approach,” TechCrunch, September 3, 2025. Accessed July 2026. https://techcrunch.com/2025/09/03/firstclub-bucks-indias-speed-obsession-quickly-triples-valuation-to-120m-with-premium-approach/↩