Fincart

Summary active Updated Jul 27, 2026

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Location Cairo, Egypt
Founded 2023
Latest Stage Seed
Total Raised $2.8M
Website https://fincart.io
Sector
e-commerce logistics shipping fintech ai mena africa

Founders

Mustafa Masry Co-Founder & CEO
Nihal Ali Co-Founder & COO

About

Fincart is a Cairo, Egypt-based e-commerce operations platform that connects merchants to more than 40 shipping providers and layers in AI-powered customer engagement tools and cash advance services based on merchant sales 12. The company was founded in 2023 by Mustafa Masry (CEO) and Nihal Ali (COO) with a mission to consolidate the fragmented set of tools merchants use to run online storefronts in Africa and the Middle East 1. Fincart currently serves 450+ merchants across fashion, cosmetics, accessories, and electronics categories and has processed approximately USD 20M in gross merchandise value 1.

Funding History

Date Round Amount Lead Co-investors
2026-07-27 Seed $2.8M Launch Africa, Antler MENAP Yango Ventures, Five35 Ventures, Bluestream Capital, Hi2 Global, Kalahari Venture Labs 12

The seed round was oversubscribed and co-led by Launch Africa and Antler MENAP, with participation from Yango Ventures, Five35 Ventures, Bluestream Capital, Hi2 Global, and Kalahari Venture Labs 12. Fincart previously raised a pre-seed round led by Plus VC with participation from Orbit Ventures and Plug and Play 1. The company plans to use the new capital to scale its commercial and technology teams and expand into new markets in 2027 1.

What Investors Say

No independently sourced investor quotes found at this time.

What Founders Say

No independently sourced founder quotes found at this time.

Sources

  1. TechNode Global, “Egypt’s Fincart raises $2.8M seed round to expand e-commerce platform across Africa, Middle East,” July 27, 2026. Accessed July 27, 2026. https://technode.global/2026/07/27/egypts-fincart-raises-2-8m-seed-round-to-expand-e-commerce-platform-across-africa-middle-east/↩↩↩↩↩↩↩

  2. Wamda, “Fincart lands $2.8 million to accelerate regional expansion,” July 27, 2026. Accessed July 27, 2026. https://www.wamda.com/2026/07/fincart-lands-2-8-million-accelerate-regional-expansion↩↩↩