Fair Warning
Summary active Updated Aug 5, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Founders
About
Fair Warning is a members-only mobile auction platform founded in June 2020 by former Christie’s co-chairman Loic Gouzer, releasing one verified artwork per week for pre-screened collectors to bid on 23. The platform charges a 15% buyer’s premium on hammer prices and screens users to prevent resale for profit 3. Notable transactions have included a Basquiat sold for US$10.8M and a Banksy work valued in the tens of millions 3. On 2026-08-04, Fair Warning disclosed a $2.5M equity raise per SEC filing with two investors participating; the raise brings the company’s cumulative reported equity funding to approximately $5.6M 1.
Disclaimer: This is a lean profile built from initial round coverage (SEC filing disclosure) and may be expanded as more information becomes available.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-08-04 | Equity (SEC filing) | $2.5M | undisclosed | undisclosed (2 investors per SEC filing) 1 |
What Investors Say
No independently sourced investor quotes available at this time.
What Founders Say
No independently sourced founder quotes for this round at time of profile creation.
Sources
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“The AlleyWatch Startup Daily Funding Report: 8/4/2026,” AlleyWatch, August 4, 2026. Accessed August 2026. https://www.alleywatch.com/2026/08/the-alleywatch-startup-daily-funding-report-8-4-2026/↩↩
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“Fair Warning Expands With Saara Pritchard, Doubling Down on ‘Conviction’ in a Crowded Art Market,” ARTnews. Accessed August 2026. https://www.artnews.com/art-news/news/fair-warning-expands-saara-pritchard-loic-gouzer-1234780031/↩
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“Christie’s Former Co-Chairman Loic Gouzer Sells US$10.8m Basquiat on His New Auction App,” The Value. Accessed August 2026. https://en.thevalue.com/articles/loic-gouzer-auction-app-fair-warning-basquiat-painting↩↩↩