Earlyasset

Stub active Updated Apr 3, 2026

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Location Park City, Utah
Founded 2025
Latest Stage Pre-Seed
Total Raised $2M
Website https://earlyasset.com
Sector
fintech financial-infrastructure venture-secondary

Founders

Shawn Bercuson CEO & Co-Founder
Alex Lurie Co-Founder

About

Earlyasset is a Park City, Utah-based startup building infrastructure for the venture secondary market, combining pricing transparency, transaction infrastructure, and capital to expand liquidity for shareholders holding private company equity 1. Co-founded by Shawn Bercuson, who first encountered the secondary market in 2010 while trying to exercise options at Groupon, a company he helped found 1.

Funding History

Date Round Amount Lead Co-investors
2026-03-31 Pre-Seed $2M New Stack Ventures, Cervin Ventures Andrew Ryan (Alex Brown Venture Capital Services), angel investors 1

Total raised: $2M 1.

What Investors Say

No verified investor quotes found at this time.

What Founders Say

No independently sourced founder testimonials found.

Sources

  1. GlobeNewsWire, “Earlyasset Raises $2M to Unlock Liquidity in Venture Secondaries,” March 31, 2026. https://www.globenewswire.com/news-release/2026/03/31/3265328/0/en/Earlyasset-Raises-2M-to-Unlock-Liquidity-in-Venture-Secondaries.html↩↩↩↩