Bluefish
Summary active Updated Apr 14, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Investors
Founders
About
Bluefish is a New York-based AI marketing platform that enables Fortune 500 brands to monitor, optimize, and measure their presence across AI systems like ChatGPT, Google Gemini, and Claude 1. Founded in 2024 by Alex Sherman, Jing Feng, and Andrei Dunca, the company serves approximately 10% of the Fortune 500, including Adidas, American Express, Hearst, LVMH, and Ulta Beauty 1.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-04-14 | Series B | $43M | Threshold Ventures, NEA (co-leads; Ann Bordetsky joined board) | Amex Ventures, TIAA Ventures, Salesforce Ventures, Bloomberg Beta, Crane Venture Partners, Laconia, Swift Ventures 123 |
What Investors Say
Ann Bordetsky, Board Member, NEA: “We believe when you see an inevitable market, insatiable customer demand, defensible platform and proven team all converge—you double down.” 1
Lisa Xu, Partner, Threshold Ventures: “That combination of depth, scale, and measurable results is why the Fortune 500 are building their AI advantage on Bluefish.” 2
What Founders Say
Alex Sherman, CEO & Co-Founder: “AI is clearly the next major marketing channel on the internet, just like search, social or mobile before it.” 2
Jing Feng, COO & Co-Founder: “Marketers can’t out-compute LLMs, and while shortcuts may deliver momentary lifts, they don’t create durable advantage.” 2
Sources
-
PR Newswire, “Bluefish Raises $43 Million Series B to Power Agentic Marketing for the Fortune 500,” April 14, 2026. https://www.prnewswire.com/news-releases/bluefish-raises-43-million-series-b-to-power-agentic-marketing-for-the-fortune-500-302741124.html↩↩↩↩
-
Bluefish company blog, “Bluefish Raises $43 Million Series B to Power Agentic Marketing for the Fortune 500,” April 14, 2026. https://www.bluefishai.com/blog/bluefish-raises-43-million-series-b-to-power-agentic-marketing-for-the-fortune-5 — Company-issued announcement. Ann Bordetsky (NEA), Lisa Xu (Threshold), Alex Sherman (CEO), and Jing Feng (COO) quoted. Total funding brought to $68M with this round. Accessed July 2026. ↩↩↩↩
-
Built In NYC, “Enterprise Marketing Platform Bluefish AI Raises $43M Series B,” April 17, 2026. https://www.builtinnyc.com/articles/bluefish-raises-43m-series-b-20260417 — Independent NYC tech press confirming April 14, 2026 close of $43M Series B co-led by Threshold Ventures and NEA. Total raised: $68M. Accessed July 2026. ↩