Bazaarvoice

Summary acquired Updated Mar 24, 2026

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Location Austin, TX
Founded 2005
Latest Stage IPO
Total Raised $20M (pre-IPO VC); $114M IPO
Website https://www.bazaarvoice.com
Acquired By Marlin Equity Partners
Sector
e-commerce saas user-generated-content

Investors

Mike Maples Jr. Seed (2005)
austin-ventures Series A (2006)
Battery Ventures Series B (2007)
First Round Capital Series A (2006)
Floodgate Seed (2005)

Founders

Brett Hurt CEO & Co-Founder
Brant Barton Co-Founder

About

Bazaarvoice is a SaaS platform that enables brands and retailers to collect and display user-generated content such as product ratings, reviews, and Q&A on e-commerce sites 1. The company was co-founded in May 2005 by Brett Hurt and Brant Barton in Austin, Texas 2. Hurt, a former Dell executive, built the company around the insight that online word-of-mouth drives consumer purchasing decisions 2. Major early clients included Best Buy, Costco, Dell, Macy’s, and Procter & Gamble 1.

Bazaarvoice went public on the NASDAQ (ticker: BV) on February 23, 2012, offering 9.5 million shares at $12 per share and raising $114 million 2. The stock opened at $16 on its first day, a 33% gain 2.

On February 1, 2018, Marlin Equity Partners completed a take-private acquisition of Bazaarvoice at $5.50 per share in cash 3. In March 2021, Thomas H. Lee Partners made a majority investment at a valuation exceeding $1.5 billion 2.

Funding History

Round Date Amount Lead Co-investors
Series A May 2006 $4M Austin Ventures First Round Capital 4
Series B Sep 2007 $8.8M Battery Ventures Austin Ventures, First Round Capital 5
Series C Jun 2008 $7.1M — Austin Ventures, Battery Ventures, First Round Capital 46
IPO Feb 2012 $114M — NASDAQ: BV, $12/share 2
Post-IPO Equity Jun 2012 $103.9M — — 4
Post-IPO Equity Nov 2012 $6.7M — — 4
Take-Private Feb 2018 ~$521M Marlin Equity Partners — 3

Sources: 123456

What Investors Say

No independently sourced investor testimonials found.

What Founders Say

No independently sourced founder testimonials found.

Sources

  1. TechCrunch, “Customer Reviews And Social Commerce Platform Bazaarvoice Files For $86M IPO,” August 26, 2011. https://techcrunch.com/2011/08/26/customer-reviews-and-social-commerce-platform-bazaarvoice-files-for-86m-ipo/↩↩↩

  2. Grokipedia, “Bazaarvoice,” accessed March 2026. https://grokipedia.com/page/Bazaarvoice↩↩↩↩↩↩↩

  3. GlobeNewsWire, “Marlin Equity Partners Completes Take-Private Acquisition of Bazaarvoice,” February 1, 2018. https://www.globenewswire.com/news-release/2018/02/01/1330099/0/en/Marlin-Equity-Partners-Completes-Take-Private-Acquisition-of-Bazaarvoice.html↩↩↩

  4. Clay, “How Much Did Bazaarvoice Raise? Funding & Key Investors,” accessed March 2026. https://www.clay.com/dossier/bazaarvoice-funding↩↩↩↩↩

  5. TechCrunch, “Bazaarvoice Closes $8.8 Million Series B,” September 9, 2007. https://techcrunch.com/2007/09/09/bazaarvoice-closes-88-million-series-b/↩↩

  6. PE Hub, “Bazaarvoice Raises $7.1 Million,” June 2008. https://www.pehub.com/2008/06/bazaarvoice-raises-71-million/↩↩