Attention

Summary active Updated May 25, 2026

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Location New York, New York
Founded 2021
Latest Stage Series B
Total Raised $47.1M
Website https://www.attention.com
Sector
AI sales-automation saas

Investors

RTP Global

Founders

Anis Bennaceur Co-Founder & CEO
Matthias Wickenburg Co-Founder

About

Attention is a New York-based AI sales platform founded in 2021 by CEO Anis Bennaceur and CTO Matthias Wickenburg that records and transcribes customer conversations across meetings, emails, calls, and CRMs and uses AI to automate follow-ups, next steps, and CRM updates 124. Attention raised a $3.1M seed round led by Eniac Ventures (Hadley Harris) on January 9, 2023 with participation from Frst, Liquid 2 Ventures, Maschmeyer Group Ventures, Ride Ventures, and angel investors including founders of Ramp, Level AI, Truework, CB Insights, and Zoi 28910, followed by a $14M Series A led by Alven on October 21, 2024 with participation from Eniac Ventures, Frst, Liquid 2 Ventures, 645 Ventures, and Aglaé Ventures 3. A partial Series B closing of $21.6M out of a $37.5M offering was disclosed via SEC Form D reported on April 13, 2026 1; the final round was announced on June 24, 2026 at $30M led by RTP Global with participation from returning investors Aglaé Ventures, Eniac, and Alven, new investor Linea, and angel investors from the customer base including Kirill Bigai (Preply co-founder and CEO) and Sam Jacobs (Pavilion CEO) 567.

Funding History

Date Round Amount Lead Co-investors
2023-01-09 Seed $3.1M Eniac Ventures (Hadley Harris led) Frst, Liquid 2 Ventures, Maschmeyer Group Ventures, Ride Ventures; angel investors including founders of Ramp, Level AI, Truework, CB Insights, and Zoi 28910
2024-10-21 Series A $14M Alven Eniac Ventures, Frst, Liquid 2 Ventures, 645 Ventures, Aglaé Ventures 3
2026-06-24 Series B $30M RTP Global Aglaé Ventures, Eniac, Alven, Linea, angel investors 567

Total funding to date is approximately $47.1M 5. A partial Series B closing of $21.6M out of a $37.5M offering was disclosed via SEC Form D on April 13, 2026 1 ahead of the June 24, 2026 formal $30M round announcement.

What Investors Say

No verified investor quotes available at this time.

What Founders Say

No verified founder quotes available at this time.

Sources

  1. AlleyWatch, “The AlleyWatch Startup Daily Funding Report: 4/13/2026,” April 13, 2026. https://alleywatch.com/2026/04/the-alleywatch-startup-daily-funding-report-4-13-2026/↩↩↩

  2. TechCrunch, “Attention uses natural language processing to help sales reps sell faster,” January 9, 2023. https://techcrunch.com/2023/01/09/attention/↩↩↩

  3. PR Newswire, “Attention Raises $14 Million to Augment all Sales Functions with AI-powered Automations,” October 21, 2024. https://www.prnewswire.com/news-releases/attention-raises-14-million-to-augment-all-sales-functions-with-ai-powered-automations-302285958.html↩↩

  4. Attention website, “AI agents that learn from your best sales conversations,” accessed May 2026. https://attention.com/↩

  5. PR Newswire, “Attention Raises $30M Series B to Build the AI System That Runs Revenue Teams – Not Just Records Them,” June 24, 2026. Accessed July 2026. https://www.prnewswire.com/news-releases/attention-raises-30m-series-b-to-build-the-ai-system-that-runs-revenue-teams–not-just-records-them-302808821.html↩↩↩

  6. The SaaS News, “Attention Raises $30M Series B,” June 2026. Accessed July 2026. https://www.thesaasnews.com/news/attention-raises-30m-series-b/↩↩

  7. TechEdge AI, “Attention Secures $30 Million Series B to Push Autonomous Revenue Team AI Forward,” June 24, 2026. Accessed July 2026. https://techedgeai.com/attention-secures-30-million-series-b-to-push-autonomous-revenue-team-ai-forward/↩↩

  8. PR Newswire, “Attention raises $3.1M, unveiling their AI sales assistant,” January 10, 2023. Accessed July 2026. https://www.prnewswire.com/news-releases/attention-raises-3-1m-unveiling-their-ai-sales-assistant-301717978.html — Company press release confirming the round was led by Eniac Ventures with participation from Frst, Liquid2 Ventures, Maschmeyer Group Ventures, and Ride Ventures, and angel investors including founders of Ramp, Level AI, Truework, CBInsights, and Zoi. Founders Anis Bennaceur (CEO) and Matthias Wickenburg (CTO) started competing tech startups (Mixer and Swipecast) before joining forces on Attention in September 2021. ↩↩

  9. The SaaS News, “Attention Raises $3.1 Million in Seed Round,” January 10, 2023. Accessed July 2026. https://www.thesaasnews.com/news/attention-raises-3-1-million-in-seed-round — Independent contemporaneous press confirming the same participant list (Frst, Liquid2 Ventures, Maschmeyer Group Ventures, Ride Ventures + founders of Ramp, Level AI, Truework, CBInsights, Zoi). ↩↩

  10. Hadley Harris (Eniac Ventures), “Why we invested in Attention,” Medium, January 9, 2023. Accessed July 2026. https://eniacvc.medium.com/why-we-invested-in-attention-45d15294e — Investor first-person post from Eniac partner Hadley Harris announcing the $3.1M seed round on January 9, 2023 (also mirrored at https://www.eniac.vc/writings/why-we-invested-in-attention). Confirms Eniac’s lead investor role and Harris as the sourcing partner. ↩↩