Asana
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Investors
Founders
About
Asana is a work management platform founded on December 16, 2008, by Dustin Moskovitz and Justin Rosenstein, both former engineers at Facebook 1. Moskovitz was Facebook’s co-founder and VP of Engineering; Rosenstein was an engineering lead who also worked at Google 1 2. The two built an internal productivity tool at Facebook called “Tasks” and left to turn the concept into a standalone product 1. Asana launched publicly in 2011 and went public via direct listing on the NYSE on September 30, 2020, at an initial valuation of approximately $5.5 billion 3. The company had raised approximately $213 million in private funding prior to going public 4.
Funding History
| Round | Date | Amount | Lead Investor(s) | Key Co-Investors | Valuation |
|---|---|---|---|---|---|
| Seed | Apr 2009 | $1.2M | Angel round | Ron Conway, Peter Thiel, Mitch Kapor, Sean Parker, Owen Van Natta 5 | – |
| Series A | Nov 2009 | $9M | Benchmark | Andreessen Horowitz 5 6 | – |
| Series B | Jul 2012 | $28M | Founders Fund | Benchmark, Andreessen Horowitz, Kapor Capital 7 | $280M |
| Series C | Mar 2016 | $50M | Sam Altman | 8VC, Founders Fund, Tony Hsieh / VTF Capital, Mark Zuckerberg, Adam D’Angelo, Eric Ries 8 | $600M |
| Series D | Jan 2018 | $75M | Generation Investment Management | 8VC, Founders Fund, Sam Altman 9 | $900M |
| Series E | Nov 2018 | $50M | Generation Investment Management | Lead Edge Capital 10 | $1.5B |
| Direct Listing | Sep 2020 | – | – | NYSE, no new capital raised 3 | $5.5B |
What Investors Say
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What Founders Say
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Sources
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Asana, Inc., Wikipedia, accessed March 2026. https://en.wikipedia.org/wiki/Asana,_Inc.↩↩↩
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Justin Rosenstein, Wikipedia, accessed March 2026. https://en.wikipedia.org/wiki/Justin_Rosenstein↩
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Fortune, “Asana valued at $5.5 billion after direct listing debut,” September 30, 2020. https://fortune.com/2020/09/30/asana-valued-at-5-5-billion-direct-listing/↩↩
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Crunchbase, “Asana — Company Profile & Funding,” accessed March 2026. https://www.crunchbase.com/organization/asana↩
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TechCrunch, “Facebook Co-Founder Dustin Moskovitz Raises $9 million For New Collaboration Startup, Asana,” November 24, 2009. https://techcrunch.com/2009/11/24/benchmark-andreesen-horowitz-asana-9-millio/↩↩
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VentureBeat, “Facebook co-founder’s Asana raises $9M from Benchmark, Andreessen-Horowitz,” November 2009. https://venturebeat.com/ai/facebook-co-founders-asana-raises-9-million-from-benchmark-andreessen-horowitz↩
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Asana Blog, “Asana, Peter Thiel, and Founders Fund,” July 2012. https://blog.asana.com/2012/07/asana-peter-thiel-and-founders-fund/↩
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TechCrunch, “Task management app Asana raises $50M at a $600M valuation led by YC’s Sam Altman,” March 30, 2016. https://techcrunch.com/2016/03/30/task-management-app-asana-raises-50m-at-a-600m-valuation-led-by-ycs-sam-altman/↩
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TechCrunch, “Asana raises $75M Series D led by Al Gore’s Generation Investment Management,” January 31, 2018. https://techcrunch.com/2018/01/31/asana-raises-75m/↩
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TechCrunch, “Asana, a work management platform, nabs $50M growth round at a $1.5B valuation,” November 29, 2018. https://techcrunch.com/2018/11/29/asana-a-work-management-platform-nabs-50m-growth-round-at-a-1-5b-valuation/↩