AppsFlyer
Summary active Updated Jun 29, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Investors
Founders
About
AppsFlyer is a mobile attribution and marketing measurement platform founded in 2011 by Oren Kaniel and Reshef Mann; it serves more than 15,000 brands globally and has roughly 1,300 employees, with offices in Israel and the U.S. 123. The company is profitable, generates positive cash flow, and was reported to be running at roughly $500 million in annual recurring revenue at the time of the round 12. On June 22, 2026 the company announced more than $1 billion of new strategic investment at a $2.7 billion post-money valuation, with Google, Meta, Unity and Moloco each taking minority stakes alongside existing institutional shareholders; the company also said it intends to go public 124. AppsFlyer emphasized that all four strategic stakes are minority, without control rights or preferential access to APIs, measurement signals, methodologies or commercial terms 2.
Disclaimer: This is a lean profile built from initial round coverage and may be expanded as more information becomes available.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-06-22 | Series E | $1B+ | Google, Meta, Unity, Moloco (new strategic minority stakes) | Existing: General Atlantic, Goldman Sachs, Salesforce Ventures, Pitango, Magma Venture Partners, Qumra Capital, Deutsche Telekom Capital Partners (DTCP), Eight Roads 124 |
Valuation: $2.7 billion post-money 12. The prior priced round was in 2020 at a $2 billion valuation 1.
What Investors Say
No independently sourced investor quotes found at the time of this round announcement.
What Founders Say
“As AI increasingly takes over how advertising is bought and optimized, the entire ecosystem benefits from independent, neutral signals that are not shaped by a self-interested market participant.” — Oren Kaniel, Co-Founder & CEO, AppsFlyer, in CTech, June 22, 2026 2
Sources
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Axios, “AppsFlyer secures $1 billion investment from Google, Meta, Unity and Moloco,” June 22, 2026. Accessed June 2026. https://www.axios.com/2026/06/22/appsflyer-billion-moloco-google-meta-unity↩↩↩↩↩↩
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Calcalist (CTech), “AppsFlyer raises over $1 billion from Google, Meta, Unity and Moloco at a $2.7 billion valuation,” June 2026. Accessed June 2026. https://www.calcalistech.com/ctechnews/article/sk1lop8fzl↩↩↩↩↩↩↩
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The Times of Israel, “Backed by Google and Meta, Israeli ad performance company raises over $1 billion,” June 2026. Accessed June 2026. https://www.timesofisrael.com/backed-by-google-and-meta-israeli-ad-performance-company-raises-over-1-billion/↩
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Crunchbase News, “AppsFlyer Reportedly Lands $1B At $2.7B Valuation To Help Companies Track Digital Ads,” June 2026. Accessed June 2026. https://news.crunchbase.com/venture/marketing-digital-ad-tracker-appsflyer-lands-1b/↩↩