Addi
Summary active Updated Jul 5, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Founders
About
Addi is a Colombian financial and commerce platform providing buy-now, pay-later credit and merchant commerce tools. Founded in 2018 by Santiago Suárez, Daniel Vallejo, and Elmer Ortega, Addi serves 5.5 million customers and partners with 76,000 merchants across 75,000 points of sale in 1,034 Colombian municipalities 12. The company reports it has been profitable for two years and describes itself as an “AI-first” fintech 123.
Disclaimer: This is a lean profile built from initial round coverage and may be expanded as more information becomes available.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-07-01 | Series D | $85M | Citius, BTG Pactual | GIC, Monashees 1234 |
Sources agree on the $85M headline; one secondary report (LatamList) gave $86M, but the origin BusinessWire release and Citius/BTG communications confirm $85M 124. The round marks BTG Pactual’s first growth-equity investment outside Brazil 34.
What Investors Say
“We are proud to support Addi, one of the truly outstanding leaders in Latin America’s rapidly evolving financial infrastructure sector.” — Oleg Gordienko, Co-Founder and Partner, Citius, Series D announcement, July 2, 2026 2
What Founders Say
“Over the past seven years, we’ve built the leading financial and commerce platform in Colombia, creating an AI-first technology company that serves millions of Colombians and tens of thousands of merchants.” — Santiago Suárez, Co-Founder & CEO, Addi, Series D announcement, July 2, 2026 2
“This is a round we did not need. We raised it because Citius approached us. Given our profitability and the growth of the business, we expect this to be the last round we will see for quite some time.” — Santiago Suárez, Co-Founder & CEO, Addi, quoted in LatamList, July 1, 2026 1
Sources
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LatamList, “Addi raises $86M Series D,” July 1, 2026. Accessed July 2026. https://latamlist.com/addi-raises-86m-series-d/↩↩↩↩↩
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FinTech Global, “Addi secures $85m Series D led by Citius and BTG Pactual,” July 2, 2026. Accessed July 2026. https://fintech.global/2026/07/02/addi-secures-85m-series-d-led-by-citius-and-btg-pactual/↩↩↩↩↩↩
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Fintech Futures, “Colombian BNPL provider Addi lands $85m Series D,” July 2026. Accessed July 2026. https://www.fintechfutures.com/venture-capital-funding/colombia-bnpl-addi-85m-series-d↩↩↩
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BusinessWire (origin press release), “Addi Announces $85 Million Series D Led by Citius and Co-led by BTG Pactual,” July 1, 2026. Accessed July 2026. https://www.businesswire.com/news/home/20260701615462/en/Addi-Announces-$85-Million-Series-D-Led-by-Citius-and-Co-led-by-BTG-Pactual↩↩↩