4AM
Summary active Updated May 12, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Founders
About
4AM is a New York-based skincare startup founded by college friends Jade Beguelin (former Wall Street derivatives trader) and Sabrina Sade (Georgetown-trained MD) 12. Its hero product Clean Sheets is a credit-card-sized, individually wrapped facial wipe in a micellar base with centella asiatica, calendula, vitamin B5, and glycerin, marketed as a single-step cleanser/toner/treatment 1. The oversubscribed $4M+ Seed round announced May 11, 2026 was led by CAVU Consumer Partners with participation from B4 Capital, Type Capital, and strategic angels including Joe Cloyes (Youth to the People), Cassandra Grey (Violet Grey), Brian Bordainick (Starface), Dr. Muneeb Shah (Remedy Science), Dr. Joyce Park (Kerativ), Maggie Sellers Reum, and Michelle Hu 12. Capital will fund the launch into 1,745 Target stores nationwide and operational scaling 12.
Funding History
| Date | Round | Amount | Lead | Co-investors |
|---|---|---|---|---|
| 2026-05-11 | Seed | $4M+ | CAVU Consumer Partners | B4 Capital, Type Capital, Joe Cloyes, Cassandra Grey, Brian Bordainick, Muneeb Shah, Joyce Park, Maggie Sellers Reum, Michelle Hu 12 |
What Investors Say
No independently sourced investor quotes found at this time.
What Founders Say
No independently sourced founder quotes found at this time.
Sources
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GlobeNewsWire, “4AM Launches in 1,745 Target Stores and Closes $4M+ Seed Round Led by CAVU Consumer Partners,” May 11, 2026. Accessed May 2026. https://www.globenewswire.com/news-release/2026/05/11/3292036/0/en/4am-launches-in-1-745-target-stores-and-closes-4m-seed-round-led-by-cavu-consumer-partners.html↩↩↩↩↩
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Beauty Independent, “TikTok-Favorite 4AM Lands $4M Seed Round And Target Rollout As It Reinvents Facial Wipes,” May 2026. Accessed May 2026. https://www.beautyindependent.com/tiktok-favorite-4am-skin-4m-seed-round-target-rollout-reinvents-facial-wipes/↩↩↩↩