Nir Zohar

President & COO, Wix.com at independent

Reviewed Updated Jul 31, 2026

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Location Tel Aviv, Israel
Last Verified Investment Willow (Seed) — Jun 4, 2026
Social @nirzo LinkedIn
Stage Focus
seed
Sector Focus
saas fintech developer-tools edtech ai consumer-internet cybersecurity

Background

Nir Zohar is President and Chief Operating Officer of Wix.com (NASDAQ: WIX), joining the company in 2007 as one of its earliest employees and being promoted to COO about a year later 12. He assumed the President title after Wix’s 2013 IPO and has been described as “the driving force behind the successful scaling of the company’s operations from a small start-up into an international company serving millions of users” 1. Before Wix, Zohar was budget and production manager at M.B. Contact Ltd., a private Israeli event production company (2005–2007) 1. Earlier, he served as a Lieutenant Commander and Chief Engineer in the Israeli Navy on a missile boat from 1995 to 2001, and previously worked with The Jewish Agency and The Israeli Scouts 12. He holds a degree from Tel Aviv University (2002–2005) 3.

Zohar has served on the board of directors of Fiverr International Ltd. (NYSE: FVRR) since January 2014 4.

Beyond his executive role, Zohar is an active angel investor in Israeli early-stage startups, frequently co-investing alongside Wix co-founder and CEO Avishai Abrahami 5678.

Stated Thesis

Zohar has not published a formal investment thesis. Public profiles describe his angel focus as “small & medium businesses, web design, consumer internet” 9, reflecting the domains he has operated in for nearly two decades at Wix.

On his outlook toward small business as an investment category, he told the Aleph “Invested” podcast that he remains “bullish” on small business despite AI advancement, arguing that service-based and physical businesses will thrive even as software eats more of the world 2.

Inferred Thesis

Verified angel checks are limited in the public record (five independently sourced deals below), so percentages would be misleading. Qualitative patterns:

  • Israel-only. Every verified angel investment is in an Israel-headquartered startup 567810.
  • Seed stage. All verified checks are at seed, typically as an angel co-investor alongside institutional leads (Bessemer Venture Partners, Group 11, Mensch Capital Partners, Cerca Partners, Hetz Ventures) 567810.
  • Wix-adjacent SMB and SaaS thesis. Portfolio skews to B2B SaaS (Demostack, Bridgewise/Deshe Analytics), tools for the workforce (TaTiO), and enterprise infrastructure (Willow) — categories that map to Wix’s own SMB and creator customer base.
  • Ex-Wix founder pattern. He and Abrahami were the first two checks into Willow, founded by three former Wix engineers 7. He also co-founded and led a $2M seed round into Safe School Analytics 10.
  • Recurring co-investor with Avishai Abrahami. Verified in Deshe Analytics (2022) and Willow (2026), and the two are described as co-founding backers on several other Israeli deals 67.
  • Recurring co-investor with other Israeli/US operator-angels. Demostack’s seed round paired him with Assaf Rapaport (Wiz), Dan Adika (WalkMe), Micha Kaufman (Fiverr), and Tomer London (Gusto) — a “founder-CEO angel syndicate” pattern 5.

Portfolio

Company Year Stage Source
Demostack 2020 Seed ($4M) 5
Demostack 2021 Series A ($13.3M) 11
Safe School Analytics 2022 Seed ($2M, led) 10
Deshe Analytics (later Bridgewise) 2022 Seed ($6.5M) 6
TaTiO 2022 Seed ($5.3M) 8
Willow 2026 Seed ($7M, first check) 712

Note: This table lists only investments where a primary or contemporaneous secondary source explicitly names Zohar. Aggregators (PitchBook, Crunchbase, StartupHub) list additional companies (e.g., Villiger, Dazl) but the underlying primary sources do not confirm a personal Zohar check — the Dazl round, for example, was led by 40RTY Fund with Wix (the corporation) participating, and the announcement does not name Zohar as a personal angel 1314.

In Their Own Words

On long-term ambition: “When we think about orders of size and dream ahead, we’re not talking about a week. We won’t be Amazon next year. But do we want to be here in ten years and build something as big as Amazon? Yes. At the moment, this looks to me like the most fun opportunity I’ve ever had in my life.” — Globes interview 15

On self-questioning as a leader: “I ask myself this question every morning. I know that I — and I suspect Avishai, as well — wake up in the morning with a little voice in my head saying, ‘Hey, are you sure you know what you’re doing?’” — Globes interview 15

On the Wix + Israel bet: “I’d like Wix to become a $100 billion company, not just for the company itself but also for the impact it would have on the Israeli economy.” — Ctech interview 16

On his working relationship with Abrahami: “We’ve known each other for years and understand each other’s strengths and weaknesses without trying to exploit them. Each of us compensates where the other is less strong. I’m more of a frontman, while Avishai is the ‘mad scientist.’” — Globes interview 15

On how small business perceived digital presence after COVID: “Small businesses that previously had either no internet presence or only a partial one, went from considering company websites a ‘nice to have’ to a ‘must have.’” — Globes interview 15

What Founders Say

No independently sourced founder testimonials specifically about Nir Zohar as an angel investor were found during this research pass.

Sources

  1. “Nir Zohar - Wix President & COO,” Wix.com corporate about page. Accessed July 2026. https://hi.wix.com/about/us/nir-zohar↩↩↩↩

  2. “Nir Zohar,” Aleph “Invested” podcast episode page, Aleph.vc. Accessed July 2026. https://www.aleph.vc/content/nir-zohar↩↩↩

  3. Nir Zohar LinkedIn profile. Accessed July 2026. https://il.linkedin.com/in/nirzo↩

  4. “Nir Zohar | Board Member,” Fiverr International Ltd. investor relations page. Accessed July 2026. https://investors.fiverr.com/board-member/nir-zohar↩

  5. “Demostack raises $13.3 million in round led by Bessemer Ventures,” Ctech by Calcalist, March 9, 2021. Accessed July 2026. https://www.calcalistech.com/ctech/articles/0,7340,L-3897770,00.html↩↩↩↩↩

  6. “Capital Markets Startup Deshe Analytics raises $6.5MM round led by Group 11,” PR Newswire, July 5, 2022. Accessed July 2026. https://www.prnewswire.com/news-releases/capital-markets-startup-deshe-analytics-raises-6-5mm-round-led-by-group-11–301580772.html↩↩↩↩↩

  7. “Wix CEO backs Willow as startup raises $7 million for AI agent control layer,” Ctech by Calcalist, June 4, 2026. Accessed July 2026. https://www.calcalistech.com/ctechnews/article/bj9iwj1zge↩↩↩↩↩↩

  8. “TaTiO raises $5.3 million Seed to help understaffed companies access America’s untapped workforce,” Ctech by Calcalist, October 13, 2022. Accessed July 2026. https://www.calcalistech.com/ctechnews/article/bjhqxus7j↩↩↩↩

  9. “Nir Zohar | Investor profile,” Foundersuite. Accessed July 2026. https://foundersuite.com/investors/nir-zohar↩

  10. “Safe School Analytics,” Crunchbase organization profile and funding round records. Accessed July 2026. https://www.crunchbase.com/organization/safe-school-analytics↩↩↩↩

  11. “Demostack Raises $17.5 Million to Shake Up How Software Sales Teams Demo,” PRWeb / Demostack press release archive. Accessed July 2026. https://www.prweb.com/releases/Demostack_Raises_17_5_Million_to_Shake_Up_How_Software_Sales_Teams_Demo/prweb17880901.htm↩

  12. “Willow Raises $7M Seed to Ensure Enterprises Can Fully Oversee and Govern Autonomous Agents,” PR Newswire, June 4, 2026. Accessed July 2026. https://www.prnewswire.com/news-releases/willow-raises-7m-seed-to-ensure-enterprises-can-fully-oversee-and-govern-autonomous-agents-302791492.html↩

  13. “Wix co-founder and former TikTok executive raise $10M to transform app creation,” Ctech by Calcalist, September 8, 2025. Accessed July 2026. https://www.calcalistech.com/ctechnews/article/r130sqh9ex↩

  14. “Nir Zohar - COO and President @ Wix,” Crunchbase person profile. Accessed July 2026. https://www.crunchbase.com/person/nir-zohar↩

  15. “The odd couple that runs a $12 billion company,” Globes, English edition. Accessed July 2026. https://en.globes.co.il/en/article-the-odd-couple-that-runs-a-12-billion-company-1001334129↩↩↩↩

  16. “‘I’d like Wix to become a $100 billion company,’” Ctech by Calcalist. Accessed July 2026. https://www.calcalistech.com/ctechnews/article/hjflzzzjjl↩