Avishai Abrahami
Co-Founder & CEO, Wix.com at wix
Reviewed Updated Jul 30, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Background
Avishai Abrahami was born May 3, 1971 in Jerusalem, Israel 1. He served in the Israel Defense Forces’ Unit 8200 (signals intelligence and cybersecurity), completing his service in 1992 1. He briefly attended college afterward but “dropped out after three months” 1.
Before Wix, Abrahami co-founded Sphera Corporation (later acquired by SWsoft) 1. In 2006, he co-founded Wix.com in Tel Aviv alongside his brother Nadav Abrahami and Giora Kaplan, and has served as CEO since inception 1. Wix listed on NASDAQ in November 2013 (WIX); the company reached a market capitalization of approximately $12 billion in summer 2020 during the COVID-driven surge in online business creation 1.
Alongside operating Wix, Abrahami has been an active angel investor for more than a decade, focused primarily on Israeli founders and SaaS/product-led businesses. As of 2022, press reported he held stakes in 14 companies that had achieved successful exits 1. He sits on the boards of Wix.com, monday.com, and OpenWeb 1.
Stated Thesis
Abrahami has not published a formal investment thesis. His public commentary suggests he backs founders who share his product-first, SMB-oriented worldview. Speaking on the 20VC podcast in 2026, he argued that trust — not features — is the durable moat in SaaS: “What is the biggest value Salesforce provides? It’s not the CRM. It’s the fact that you trust a SaaS provider with your data” 2.
On the durability of complex vertical SaaS in the AI era, he told the same interviewer: “You’re not going to vibe code Shopify, no matter how good you are. The business stack is too hard” 2.
His advice to monday.com co-founder Roy Mann — recounted by Mann in a 2019 Insight Partners interview — captures his operating-first bias: “Good companies raise money, so build a company” 3.
Inferred Thesis
Sample size is small — only a handful of Abrahami’s angel investments are independently confirmable through primary press sources. Percentages are not computed; the pattern below is qualitative.
Sector pattern (from verified investments): - Product-led SaaS for SMBs and workforces: monday.com (2012), Connecteam (2021) - Sales/demo tooling: Walnut (2020) - Consumer conversation infrastructure: OpenWeb (board seat) 4 - Robotics / applied AI: Unlimited Robotics (2024) - Historical: Soluto (consumer tech-support software, exited to Asurion in 2013) 5
The through-line is Israeli-founded product companies that empower non-technical users or workforces — closely mirroring Wix’s own market. His most consequential bet, monday.com, came from a former Wix employee (Roy Mann) whose collaboration tool grew out of Wix’s internal use 6. This “operator-adjacent” sourcing pattern is characteristic: many of his known deals involve founders he has worked with or investors from his own Wix orbit (OG Tech Ventures — the family office of Yahoo co-founder Jerry Yang’s brother-in-law Eyal Ofer; Wix’s leadership team as a co-investing group in Connecteam) 7.
Stage: Predominantly seed and early growth. Confirmed rounds range from $2.5M seed (Walnut, 2020) to $37M Series B (Connecteam, 2021).
Geography: Overwhelmingly Israeli-founded companies, with occasional US-based exceptions. Abrahami himself is based in Tel Aviv.
Check size: Not publicly disclosed. As an individual angel, checks are likely in the range typical for high-net-worth operator-investors ($50K–$500K), but this is not verified.
Co-investor patterns (from small sample): Insight Partners (monday.com, Connecteam), NFX (Walnut), lool ventures (Unlimited Robotics), Micha Kauffman / Fiverr founder (Unlimited Robotics), OG Tech Ventures (Connecteam). Recurring alongside other Israeli tech founders operating as angels.
Notable gap: Despite Wix being a public company with a large treasury, Abrahami’s personal angel activity appears highly selective and low-volume — the record does not support a “spray-and-pray” pattern.
Portfolio
| Company | Year | Stage | Source |
|---|---|---|---|
| Soluto | pre-2013 | Early (board seat) | 5 |
| monday.com | 2012 | Early (board seat) | 6 |
| Walnut | 2020-10-06 | Seed ($2.5M, NFX led) | 7 |
| Connecteam | 2021-04-28 | Series B ($37M, Insight led) | 8 |
| Unlimited Robotics | 2024-05-27 | Seed ($5M, lool led) | 9 |
| ~unknown | OpenWeb | Board seat | — |
This is a partial list. Secondary aggregators (Crunchbase, Tracxn, PitchBook) list additional investments that could not be independently verified through primary press sources; those have been omitted per Seedlist policy against including entries without a proving source.
In Their Own Words
On the durability of complex SaaS in the AI era (20VC podcast, 2026):
“You’re not going to vibe code Shopify, no matter how good you are. The business stack is too hard.” 2
“There’s a massive gap between what AI can do in a demo and what a pizza shop owner in São Paulo needs to run their business.” 2
“I think that we all give too much credit for AI and what it can do. It’s not that smart. It keeps making silly mistakes. It’s not very good at reasoning.” 2
On trust as the real SaaS moat:
“What is the biggest value Salesforce provides? It’s not the CRM. It’s the fact that you trust a SaaS provider with your data.” 2
“JPMorgan will trust Salesforce with their customer data. They won’t trust anybody else.” 2
On advice to founders he has backed, as recounted by monday.com’s Roy Mann:
“Good companies raise money, so build a company.” 3
On Wix’s May 2026 20% layoffs and the AI-era company reset:
“It is one of the hardest decisions I have had to make.” 10
“We have witnessed the most significant shift in how companies are built since the invention of modern programming languages in the 1970s.” 10
“It is a painful change, a change that touches the lives of many, but I truly believe we have no other choice — we must evolve.” 10
On investing in Connecteam (Series B announcement, April 2021):
“Like Wix, Connecteam is a great product-led company that doesn’t just focus on the problem it solves, but also on the people behind it.” 8
What Founders Say
Roy Mann, co-founder & co-CEO, monday.com — reflecting on advice from Abrahami during monday.com’s early days (Insight Partners interview, June 10, 2019):
“Good companies raise money, so build a company.” 3
Mann noted this advice “really echoed and stayed with me” 3.
Roy Mann on the origin story (Ctech, November 24, 2024):
“It’s true that in the beginning, we worked out of Wix’s office, and they were our first customer, but the idea was entirely ours.” 6
No additional independently sourced founder testimonials found. Several portfolio companies are private and have not produced on-the-record founder statements about Abrahami as an angel investor.
Sources
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Wikipedia, “Avishai Abrahami,” accessed July 2026. https://en.wikipedia.org/wiki/Avishai_Abrahami↩↩↩↩↩↩↩↩
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BigGo Finance, “Avishai Abrahami: ‘You’re Not Going to Vibe Code Shopify’” (summary of 20VC podcast appearance), published July 13, 2026, accessed July 2026. https://finance.biggo.com/news/b531baa25cb197ae↩↩↩↩↩↩↩
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Insight Partners, “Growth Gurus: CEO of monday.com,” published June 10, 2019, accessed July 2026. https://www.insightpartners.com/ideas/growth-gurus-ceo-of-monday-com/↩↩↩↩
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Crunchbase person profile for Avishai Abrahami, accessed July 2026. https://www.crunchbase.com/person/avishai-abrahami↩
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Yahoo Finance / Business Insider, “On The Same Day He Took His Company Public, Wix CEO Also Sold A Startup For $130 Million,” published November 8, 2013, accessed July 2026. https://finance.yahoo.com/news/same-day-took-company-public-192917790.html↩↩
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Ctech / Calcalist, “Israeli success story: Monday.com’s road from underdog to SaaS giant,” published November 24, 2024, accessed July 2026. https://www.calcalistech.com/ctechnews/article/s1n8cixqjl↩↩↩
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Tech.eu, “Israeli startup Walnut launches no-code platform for sales demos with $2.5 million in seed funding,” published October 6, 2020, accessed July 2026. https://tech.eu/2020/10/06/walnut-seed-funding/↩↩
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Insight Partners, “Connecteam Raises $37 Million to Accelerate Growth & Expansion of its all-in-one App for Deskless Employees,” published April 28, 2021, accessed July 2026. https://www.insightpartners.com/ideas/connecteam-raises-37-million-to-accelerate-growth-expansion-of-its-all-in-one-app-for-deskless-employees/↩↩
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Ctech / Calcalist, “Unlimited Robotics raises $5 million Seed round to tackle healthcare worker shortage,” published May 27, 2024, accessed July 2026. https://www.calcalistech.com/ctechnews/article/bjlpqgber↩
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Ctech / Calcalist, “Wix confirms 20% layoffs as CEO warns of AI era reset,” published May 28, 2026, accessed July 2026. https://www.calcalistech.com/ctechnews/article/hytgvfsxzl↩↩↩