Anu Duggal
Founding Partner at female-founders-fund
Reviewed Updated Mar 28, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Founding Partner of Female Founders Fund, one of the first VC funds investing exclusively in female-founded companies. Writes $750K-$1M seed checks; portfolio of 80+ companies is 48% consumer brands (Billie, Glossier, Eloquii) and 14% digital health (Maven Clinic). Three nine-figure exits including Billie ($310M to Edgewell). Fund III is 70% BIPOC founders. Former McKinsey consultant and founder of India's first wine bar.
Background
Anu Duggal is the Founding Partner of Female Founders Fund (F Cubed), one of the first venture capital funds focused exclusively on investing in female-founded companies 1. She was born in Madras, India, and raised across Manila, Hong Kong, Tokyo, and the United States 2. She graduated from high school in Tokyo and attended Vassar College, where she studied political science and French 2. She holds an MBA from London Business School 1.
Duggal began her career as a consultant at McKinsey & Company, starting the week of September 11, 2001 2. After business school, she attended cooking school in France and went on to open India’s first wine bar, The Tasting Room, in Mumbai in 2005 2. She later co-founded Exclusively.In, a flash-sale e-commerce platform for Indian artisans backed by Accel Partners and Tiger Global, which was acquired by Indian fashion e-commerce company Myntra 2 3. After the business shuttered in 2012, the experience became the catalyst for launching Female Founders Fund in 2014 2.
To raise the first fund of $5.85 million, Duggal took over 700 meetings 2. She was named to Fortune’s “40 Under 40” list in 2018 1 and has been recognized on Business Insider’s “Ultimate List of Female Startup Investors” 1.
Stated Thesis
Duggal’s stated thesis is that investing in female founders delivers outsized returns. She has said the fund aims to “demonstrate that it is possible to achieve top-tier returns by investing in companies started by women” 4. Female-founded companies deliver “2.5 times more revenue per dollar than male-founded peers,” according to fund materials 5.
The fund publicly focuses on seed-stage investments in female-founded companies across digital health, beauty and personal care, climate tech, and vertical software 6. Duggal has stated: “We’ve been very confident in our approach. We don’t need to invest in what everyone else is investing in. We’re very comfortable … not following what the herd is doing” 6.
When evaluating founders, Duggal looks for “founders with a little bit of a chip on their shoulder” who demonstrate resilience 2. She has said that when people ask what she looks for in a founder, she always says “the ability to sell” 7. She evaluates founders based on conviction in the individual, their track record of dealing with adversity, and who they have assembled as early advisors and team members 2.
Inferred Thesis
Based on 80 verified portfolio companies from the Female Founders Fund website 8, the following patterns emerge:
Sector breakdown: Consumer products and brands represent the largest category with 38 of 80 investments (48%), followed by B2B/software with 16 of 80 (20%), healthcare/digital health with 11 of 80 (14%), fintech with 6 of 80 (8%), social/community with 5 of 80 (6%), and climate with 1 of 80 (1%). The remaining 3 of 80 (4%) span other categories.
Stage focus: The fund invests almost exclusively at seed stage, with typical check sizes of $750,000 to $1 million per deal 4.
Geographic focus: The vast majority of investments are US-based, with at least 2 in Canada and emerging international investments in climate tech (Beyond Aero in Europe) and data infrastructure (Amini in Africa) 8.
Founder profile patterns: 100% female-founded by mandate. The fund’s third fund portfolio is 70% BIPOC founders 4. Duggal has shown a strong preference for founders with direct industry experience and a personal connection to the problem they are solving.
Notable gaps vs. stated thesis: While the fund publicly emphasizes climate tech as a current focus area, only 1 of 80 verified portfolio companies (Beyond Aero) is in climate tech — suggesting this is a recent strategic expansion rather than a core historical pattern. Consumer brands (particularly beauty, personal care, food & beverage) represent a much larger share of the actual portfolio than the stated thesis implies.
Exit patterns: Three nine-figure exits — Billie (acquired by Edgewell for $310M), Eloquii (acquired by Walmart), and BentoBox (acquired by Fiserv) 5. Maven Clinic reached unicorn status at $1.75 billion valuation 2. At least 16 of 80 portfolio companies are marked as acquired 8.
Co-investor patterns: Based on verified rounds, frequent co-investors include Greycroft, BBG Ventures, GGV Capital, and SoGal Ventures in consumer deals, with specialized health and fintech co-investors in those verticals.
Portfolio
Based on verified investments from the Female Founders Fund website and press sources. This represents a substantial portion of the fund’s 80+ investments.
| Company | Year | Stage | Sector | Source |
|---|---|---|---|---|
| Eloquii | ~2014 | Seed | Consumer/Fashion | 2 8 |
| Maven Clinic | 2015 | Seed | Digital Health | 9 8 |
| Tala | ~2015 | Seed | Fintech | 10 8 |
| BentoBox | ~2015 | Seed | Restaurant Software | 11 8 |
| Landit | ~2016 | Seed | HR/Career Tech | 8 |
| WayUp | ~2016 | Seed | HR/Jobs | 8 |
| Primary | ~2016 | Seed | Consumer/Kids | 8 |
| Billie | 2017 | Seed | Consumer/Personal Care | 12 8 |
| Winky Lux | 2017 | Seed | Consumer/Beauty | 13 8 |
| Peanut | 2017 | Seed | Social/Community | 14 8 |
| Thrive Global | ~2017 | Seed | Health/Wellness | 8 |
| Rent the Runway | ~2017 | Early Stage | Consumer/Fashion | 8 |
| Co-Star | 2018 | Pre-Seed | Consumer/Social | 15 8 |
| Zola | ~2018 | Seed | Consumer/Weddings | 8 |
| Rockets of Awesome | ~2018 | Seed | Consumer/Kids | 8 |
| Shine | ~2018 | Seed | Social/Wellness | 8 |
| Kikoff | ~2020 | Seed | Fintech | 8 |
| Oula | ~2021 | Seed | Digital Health | 4 8 |
| Real | ~2021 | Seed | Digital Health | 4 8 |
| Base | ~2021 | Seed | Digital Health | 8 |
| Coterie | ~2021 | Seed | Consumer/Baby | 8 |
| Ceremonia | ~2021 | Seed | Consumer/Beauty | 8 |
| Dacora | ~2023 | Seed | Automotive/EV | 6 8 |
| 831 Stories | 2025 | Seed | Consumer/Publishing | 5 8 |
Note: Years marked with ~ are approximate based on company founding dates or fund vintage; exact FFF investment dates could not be independently confirmed for all entries. The full FFF portfolio includes 80+ companies 8.
In Their Own Words
“I thought that was the hard part and once you’re past that it gets easier. I’ve recognized that it’s always hard.” — Anu Duggal, Fortune, March 2025 2
“Unless you’re a Sequoia or General Catalyst, it’s been a rough few years.” — Anu Duggal, on the VC market downturn’s impact on portfolio companies, Fortune, December 2025 5
“I think the VC industry is going to be cut in half, and it should be. There’s way too much capital chasing too few deals. A correction is required.” — Anu Duggal, Ms. Magazine, August 2025 7
“They want ownership. They want to invest in women. That flywheel — turning outcomes into opportunity — is the most underreported story in venture.” — Anu Duggal, on LP demand for gender-lens investing, Ms. Magazine, August 2025 7
“I always tell people: Run a company first. There’s no better training for being a good investor.” — Anu Duggal, Ms. Magazine, August 2025 7
“Some of our exceptional founders were cold inbound. They wrote incredibly compelling emails, and they didn’t just do that one time. They followed up multiple times.” — Anu Duggal, Newsweek, July 2025 6
“Looking historically at our portfolio and taking a look at where we have seen real ROI or where our value creation has been best has then led us to reflect on where we want to invest in the future.” — Anu Duggal, Newsweek, July 2025 6
“You can invest in a portfolio of female founders and generate great returns.” — Anu Duggal, Entrepreneur, 2018 16
What Founders Say
“Founding can be lonely, even if you have a co-founder. Anu connects you to other women who truly understand what you’re going through. She’ll say, ‘You should talk to this founder — she’s been in your shoes,’ and suddenly you have someone a few steps ahead offering guidance. It’s not just the camp — it’s the dinners, the panels, and the unstructured check-ins that create real camaraderie.” — Georgina Gooley, Co-Founder of Billie, Ms. Magazine, August 2025 7
“It was brutal. But I never doubted Anu was in our corner. She wasn’t just a cheerleader — she was solution-oriented. She’d say, ‘We’re in it together; here’s what’s next.’ In good times and bad, she’s mindful, present and actively invested in outcomes.” — Georgina Gooley, Co-Founder of Billie, Ms. Magazine, August 2025 7
“Anu sees it as personal responsibility to help seed- or pre-seed-backed companies land their Series A. She hustles — making introductions, pushing conversations — even if she’s not leading the round.” — Georgina Gooley, Co-Founder of Billie, Ms. Magazine, August 2025 7
“Anu’s belief really helped me be bolder about where we were going as a company and trust my instincts — not just as a founder, but as someone building for a problem I deeply understood. Investors often pattern match. Anu sees the potential and conviction a founder has, and she gives us the support and empathy to go bigger.” — Shivani Siroya, Founder & CEO of Tala, Ms. Magazine, August 2025 7
“She’s willing to take risks on problem areas and potential that others may overlook. That creates space for founders to be thoughtful but also bold — to get to those higher trajectories.” — Shivani Siroya, Founder & CEO of Tala, Ms. Magazine, August 2025 7
Sources
-
Female Founders Fund, “About,” accessed March 2026. https://femalefoundersfund.com/about/↩↩↩↩
-
Fortune, “Female Founders Fund’s Anu Duggal on facing adversity and investing in women with a ‘chip on their shoulder’,” March 3, 2025, accessed March 2026. https://fortune.com/2025/03/03/anu-duggal-female-founders-fund-maven-women-tech/↩↩↩↩↩↩↩↩↩↩↩↩
-
Crunchbase, “Anu Duggal person profile,” accessed March 2026. https://www.crunchbase.com/person/anu-duggal↩
-
Crunchbase News, “Anu Duggal of Female Founders Fund Raises $57M Third Fund,” July 2021, accessed March 2026. https://news.crunchbase.com/venture/anu-duggal-of-female-founders-fund-raises-57m-third-fund/↩↩↩↩↩
-
Fortune, “Female Founders Fund raises $29 million fourth fund,” December 1, 2025, accessed March 2026. https://fortune.com/2025/12/01/female-founders-fund-fourth-fund-emerging-managers-milestone/↩↩↩↩
-
Newsweek, “Anu Duggal on the Future of Female Entrepreneurship,” July 22, 2025, accessed March 2026. https://www.newsweek.com/womens-global-impact-2025-anu-duggal-209739↩↩↩↩↩
-
Ms. Magazine, “Female Founders Fund’s Anu Duggal Is Betting Big on Women,” August 26, 2025, accessed March 2026. https://msmagazine.com/2025/08/26/camp-female-founder-fund-anu-duggal-venture-capital-vc/↩↩↩↩↩↩↩↩↩
-
Female Founders Fund, “Portfolio,” accessed March 2026. https://femalefoundersfund.com/portfolio/↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩
-
MedCity News, “A telemedicine service for women raises $2.2M seed funding,” April 2015, accessed March 2026. https://medcitynews.com/2015/04/telemedicine-service-women-raises-2-2m-seed-funding/↩
-
Tala blog, “With $65M, Tala Goes Global: Q&A With Shivani Siroya and Female Founders Fund,” April 2019, accessed March 2026. https://tala.co/blog/2019/04/29/with-65m-tala-goes-global-qa-with-shivani-siroya-and-female-founders-fund/↩
-
AlleyWatch, “Fiserv Acquires BentoBox as it Looks to Expand its Dining and Restaurant Capabilities,” October 2021, accessed March 2026. https://www.alleywatch.com/2021/10/bentobox-acquired-restaurant-tech-management-platform-operating-system-fiserv/↩
-
Fortune, “Exclusive: Investors Bet $1.5 Million That Billie Can Be the Dollar Shave Club for Women,” December 8, 2017, accessed March 2026. https://fortune.com/2017/12/08/billie-women-razor-funding/↩
-
PR Newswire, “WINKY LUX Raises $2M to Become The ‘Zara Of Cosmetics’,” August 2017, accessed March 2026. https://www.prnewswire.com/news-releases/winky-lux-raises-2m-to-become-the-zara-of-cosmetics-300499846.html↩
-
FinSMEs, “Peanut Raises Seed Funding,” November 2017, accessed March 2026. https://www.finsmes.com/2017/11/peanut-raises-seed-funding.html↩
-
TechCrunch, “Co-Star raises $5 million to bring its astrology app to Android,” April 17, 2019, accessed March 2026. https://techcrunch.com/2019/04/17/co-star-astrology-app-seed-round/↩
-
Entrepreneur, “This Founder Stuck Through More Than 700 Investor Meetings to Achieve Her Dream,” 2018, accessed March 2026. https://www.entrepreneur.com/leadership/this-founder-stuck-through-more-than-700-investor-meetings/312623↩