Anshu Prasher
Partner at whiteboard-capital
Reviewed Updated Aug 30, 2026This profile is AI-generated. If you spot an error, please help us fix it by sharing a URL to the correct information.
Background
Anshu Prasher is a Partner at Whiteboard Capital, a Mumbai-based early-stage venture capital firm co-founded in 2017 by Sandeep Tandon (Freecharge co-founder) and Prasher 12. According to Whiteboard Capital’s team page, Prasher’s professional background is in venture capital and venture debt in the Indian market 1.
Before Whiteboard, Prasher was a Principal at Saama Capital, an India-focused venture firm, where the firm’s team page states he was “focused on venture capital transactions and portfolio management” 1. Prior to Saama Capital, he was at Innoven Capital (Temasek’s Asian venture debt platform), where he “led venture debt transactions for prominent companies and managed deal sourcing and portfolios” 1. He holds an MBA from IIM Lucknow (Indian Institute of Management Lucknow) 1.
Stated Thesis
Whiteboard Capital states it invests at “ideation, pre-seed, and seed stages, partnering with visionary founders to transform bold ideas into thriving businesses” 3. The firm frames its model as beyond capital: “We invest our time, expertise, and resources in the ideas and teams we believe in. By fostering strong relationships and offering hands-on support, we aim to be a catalyst for growth and success” 3.
The firm is headquartered in Mumbai (Chakala, Andheri East) with additional offices in Bangalore and New Delhi 4. Prasher works alongside co-founder and Managing Partner Sandeep Tandon and a small investment team including CFO Nitesh Vaghela and Vice Presidents Subodh Jalori and Shifani Jesani 4.
Inferred Thesis
Sample size caveat. Whiteboard Capital’s publicly listed portfolio is a curated set of eight companies labeled “Rockstar Bets” on the firm’s homepage; the firm does not publish a fund size, disclose individual investment amounts, or attribute specific deals to Prasher versus Tandon 3. Analysis below reflects Prasher’s role as one of two Partners at a firm whose portfolio and stage focus are public.
Sector concentration: Indian consumer internet and D2C. All eight publicly listed portfolio companies (Apnaklub, Atomberg, CRED, Damensch, Dezerv, Supertails, Traya, Zeno Health) operate in the Indian consumer market 3: - Consumer D2C brands: Damensch (menswear), Traya (haircare), Atomberg (smart home appliances), Supertails (pet care), Zeno Health (generic pharma retail) - Fintech and financial services: CRED (credit card payments/rewards), Dezerv (wealth management) - B2B/SMB commerce: Apnaklub (wholesale/kirana enablement)
Stage: pre-seed to early growth. Firm materials state the primary focus as ideation, pre-seed, and seed 3. Whiteboard invests through personal angel checks alongside institutional Whiteboard checks; Sandeep Tandon has separately made personal angel investments beginning in 2015 after the Freecharge exit 5.
Geography: India-focused. All verified portfolio companies are India-based (Mumbai, Bangalore, Delhi, Gurugram) with primarily Indian customer bases 3.
Prior experience signal: venture debt and venture equity. Prasher’s Innoven and Saama background pairs venture-debt underwriting (where cash flow and unit economics matter) with early-stage venture equity (where team and thesis matter) 1. This dual lens is consistent with Whiteboard’s stated “hands-on” post-investment involvement 3.
Analysis based on the eight companies publicly claimed by Whiteboard Capital at the time of research; deal-level attribution to Prasher could not be verified from primary sources.
Portfolio
Because Whiteboard Capital does not publicly attribute individual investments to specific Partners, the table below lists Whiteboard Capital’s publicly claimed portfolio (“Rockstar Bets”) where Prasher is presumed to have been an active investment-team member. Deal-level source attribution to Prasher personally is not available.
| Company | Year | Stage | Source |
|---|---|---|---|
| CRED | ~2018 (founding proxy) | Early rounds | 3 |
| Traya | ~2019 (founding proxy) | Seed / early | 3 |
| Zeno Health | ~2017 (founding proxy) | Seed / early | 3 |
| Damensch | ~2018 (founding proxy) | Seed / early | 3 |
| Atomberg | ~2012 (founding proxy) | Seed / early | 3 |
| Apnaklub | ~2019 (founding proxy) | Seed / early | 3 |
| Supertails | ~2021 (founding proxy) | Seed / early | 3 |
| Dezerv | ~2021 (founding proxy) | Seed / early | 3 |
Years marked with “~” reflect approximate founding periods; exact deal dates not verified from primary sources. This table represents Whiteboard’s publicly claimed “Rockstar Bets” only.
In Their Own Words
No independently sourced first-person interviews, podcast transcripts, or quoted statements attributable to Anshu Prasher were located during this research. His publicly available voice is limited to the firm-level statements on the Whiteboard Capital website, which do not carry individual attribution 3.
What Founders Say
No independently sourced founder testimonials specifically attributable to Anshu Prasher were found. Whiteboard Capital’s website carries founder testimonials from portfolio companies including Traya and Zeno Health that credit “Anshu” for hands-on support alongside “Sandeep” 35. However, the exact wording of those testimonials was not verifiable via primary fetch during this research; profile will be updated when a primary-source verbatim quote can be captured.
Sources
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Whiteboard Capital, “Team — Anshu Prasher.” Accessed August 2026. https://whiteboardcap.com/team/anshu-prasher↩↩↩↩↩↩
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Seedlist, “Sandeep Tandon” profile (internal cross-reference — establishes Whiteboard Capital co-founding date and Prasher’s co-founder status). ↩
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Whiteboard Capital, homepage and portfolio (“Rockstar Bets”). Accessed August 2026. https://whiteboardcap.com/↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩↩
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Whiteboard Capital, “Team.” Accessed August 2026. https://whiteboardcap.com/team↩↩
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Seedlist, “Sandeep Tandon” profile, citing Whiteboard Capital homepage founder-testimonial section (August 2026). Internal cross-reference. ↩↩