Northzone
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Team
About
Northzone is a European multi-stage venture capital firm founded in Oslo, Norway in 1996 by Bjørn Stray and Tellef Thorleifsson 12. The co-founders previously worked together at McKinsey before launching a digital services company that was acquired by Schibsted in 1995, which inspired them to raise a venture fund focused on Internet opportunities 1. The firm raised its first fund of $8 million in 1997 3.
Over nearly three decades, Northzone has grown from a small Nordic fund into a transatlantic venture firm. The firm established its London office in 2012 with Jeppe Zink as General Partner 4, expanded to Amsterdam with Michiel Kotting in 2015 5, and opened a New York office in 2021 with Wendy Xiao Schadeck 6. Today, Northzone operates from offices in London (headquarters), Stockholm, Oslo, Berlin, Amsterdam, and New York 3.
Northzone has raised 10 funds totaling more than €2.5 billion 2. Fund VIII closed at €300 million in 2016 7, Fund IX at $500 million in 2019 8, and Fund X — the firm’s largest — closed at €1 billion in September 2022 3. The firm has invested in more than 175 companies 9 and its portfolio has produced 8 unicorns, 9 IPOs, and 61 acquisitions 10. Co-founder Tellef Thorleifsson departed in 2018 to become CEO of Norfund, the Norwegian Investment Fund for developing countries 2.
Stated Thesis
Northzone publicly describes itself as “a venture capital fund with a perspective shaped by lives as entrepreneurs” 9. The firm invests from seed to growth stage, positioning itself as a single long-term partner from first check to IPO 3.
The firm has stated that it operates on principles rather than a rigid investment thesis. As described on its website, Northzone has learned to “trust their instincts through economic cycles” and noted that “things that are typically important to VCs, aren’t as important to us. We’re happier operating on principles rather than an overriding investment thesis” 11. Partners make investment decisions based on “emotional and factual data, our ‘gut’” built over 28 years of investing 11.
General Partner Paul Murphy has described the firm’s approach as thematic: “So it could be a certain theme that leads us to a finTech investment or to a mobility investment… We try to let the themes take us where they take us, instead of having to focus in on one particular sector” 12.
General Partner Michiel Kotting has emphasized the firm’s evolution alongside the European market: “The market is coming into maturity in Europe” and firms can now support entrepreneurs “all the way through their life cycle” 3.
Inferred Thesis
Based on 30 verified portfolio investments, the following patterns emerge. Note: this represents approximately 15% of Northzone’s claimed 207 total investments 10, so percentages should be treated as directional rather than definitive.
Sector distribution (based on 30 verified investments): - Fintech / financial services: 8 of 30 (27%) — Klarna, iZettle, TrueLayer, Zopa, Anyfin, Finom, Defacto, CrossLend - Consumer / marketplaces: 7 of 30 (23%) — Spotify, Avito, Wallapop, Catawiki, Jow, Hopin, Nelly.com - AI / deep tech: 5 of 30 (17%) — Black Forest Labs, Genesis AI, XBOW, GovDash, CuspAI - Enterprise / SaaS: 4 of 30 (13%) — Personio, Trustpilot, Episerver, Tobii - Healthcare: 3 of 30 (10%) — Spring Health, Thirty Madison, Tandem Health - Gaming: 2 of 30 (7%) — Space Ape Games, Klang Games - Climate / mobility: 1 of 30 (3%) — Einride
Stage distribution: Northzone invests across all stages but the verified portfolio skews toward early-stage entry. Many of the firm’s most notable investments (Spotify, Avito, Klarna, iZettle) were seed or Series A entries, and the firm describes itself as a “multi-stage” fund that follows on from seed to growth 3.
Geographic patterns: The portfolio is heavily European, with particular concentration in the Nordics (Sweden, Norway) and UK/London, reflecting the firm’s heritage. Expansion into the US is more recent (post-2015), with US investments including Spring Health, Thirty Madison, GovDash, and XBOW 313.
Co-investor patterns: Northzone frequently co-invests with other top European VCs including Creandum, Atomico, and Accel. The firm has also participated alongside major US growth funds including General Catalyst (Finom) and DFJ Growth (XBOW) 1415.
Notable gaps: Despite claiming a thematic rather than sector-focused approach, fintech has been a consistent and outsized area of activity. The firm’s stated anti-thesis positioning (“we don’t have an overriding investment thesis”) contrasts with clear portfolio concentration in fintech and consumer marketplaces.
Portfolio
| Company | Stage | Year | Sector | Status |
|---|---|---|---|---|
| Spotify | Series A (led) | 2008 | Music streaming | IPO (2018, $29.5B) 16 |
| Avito | Seed | 2010 | Online classifieds | Acquired by Naspers ($2.7B, 2015) 17 |
| iZettle | Early stage | ~2011 | Mobile payments | Acquired by PayPal ($2.2B, 2018) 18 |
| Trustpilot | Early stage | ~2012 | Review platform | IPO (LSE, $1.51B) 10 |
| Klarna | Growth | 2015 | BNPL / fintech | IPO (NYSE, $15.1B, Sep 2025) 19 |
| Kahoot! | Early stage | ~2013 | EdTech | IPO 16 |
| Wallapop | Series A | ~2014 | Mobile marketplace | Active 20 |
| Catawiki | Growth | ~2015 | Online auctions | Active 21 |
| Tobii | Early stage | ~2005 | Eye tracking | IPO 22 |
| Episerver | Early stage | ~2006 | CMS / SaaS | Acquired (IK Investment Partners) 22 |
| Space Ape Games | Seed | ~2013 | Mobile gaming | Acquired by Supercell 22 |
| Hopin | Early stage | ~2020 | Virtual events | Active 23 |
| Einride | Early stage | ~2018 | Autonomous freight | Active (unicorn, 2022) 10 |
| Personio | Growth | ~2021 | HR software | Active 9 |
| TrueLayer | Early stage | ~2019 | Open banking | Active 9 |
| Zopa | Early stage | ~2017 | Digital banking | Active 9 |
| Spring Health | Growth | ~2021 | Mental health | Active 9 |
| Thirty Madison | Growth | ~2020 | Digital health | Merged with Remedy (2025) 10 |
| Flink | Growth | ~2021 | Instant grocery | Active (unicorn) 10 |
| Anyfin | Early stage | ~2019 | Consumer fintech | Active 22 |
| CrossLend | Early stage | ~2016 | Capital markets | Active 22 |
| Defacto | Seed (led) | 2022 | B2B BNPL | Active 24 |
| Finom | Series B | 2024 | SME banking | Active 14 |
| GovDash | Series A | 2024 | AI gov-tech | Active 25 |
| Jow | Series A ext. | 2024 | Meal planning | Active 26 |
| Black Forest Labs | Series A | 2024 | AI image generation | Active ($3.25B valuation at Series B) 27 |
| Genesis AI | Seed | 2025 | Robotics AI | Active 28 |
| CuspAI | Series A | 2025 | AI materials | Active 10 |
| Tandem Health | Series A | 2025 | Healthcare | Active 10 |
| XBOW | Series C (co-led) | 2026 | AI cybersecurity | Active ($1B+ valuation) 15 |
This table represents approximately 15% of Northzone’s ~207 total investments 10. Many entries use founding year as a proxy where exact investment year could not be verified.
In Their Own Words
Pär-Jörgen Pärson on the Spotify investment and internal skepticism: “I was a bit of a wild card back then. I had done a few investments that had gone haywire and I guess the team was a bit sceptical of me.” — Sifted, 2021 19.
Pär-Jörgen Pärson on missing Klarna’s early rounds: “We had the opportunity to invest but we were stingy and that excluded us from the deals.” — Sifted, 2021 19.
Pär-Jörgen Pärson on eventually investing in Klarna: “We are really happy that Sebastian [Siemiatkowski] and company weren’t completely fed up with our indecisiveness.” — Sifted, 2021 19.
Paul Murphy on the value of great investors: “The core value of a great investor is that they are someone a founder can call nights, weekends, and just vent… that’s got enough experience, that’s always available for you, and can help walk you through difficult situations.” — Venture Desktop, 2020 29.
Paul Murphy on gaming investments: “I’m bullish on mobile gaming — the market is bigger than it has ever been. There’s a whole generation of people that have been trained to play games on mobile phones.” — TechCrunch, 2019 30.
Sanjot Malhi on XBOW: “XBOW is rapidly emerging as a category leader, with Fortune 500 and global enterprises already relying on the platform as a mission-critical layer in their security stack… the team has built an extraordinarily capable AI-driven security platform in a remarkably short time.” — BusinessWire, March 2026 15.
What Founders Say
Sean Doherty, Co-founder and CEO of GovDash, on Northzone’s operational support: “The expertise James brought helped us hire our first two account executives and get them ramped up despite having limited bandwidth as a founding team.” — Northzone blog, August 2024 31.
Tim Chong, Co-founder and CEO of Yonder, on Northzone’s Operator Network: “Joanna made a measurable impact on our business and the changes we implemented based on her guidance generated a noticeable uptick in acquisition.” — Northzone blog, August 2024 31.
Note: Both quotes above are from Northzone’s own blog about their Operator Network program and should be considered in that context. No independently sourced founder testimonials from external publications were found during this research.
Sources
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ArcticStartup, “Bjørn Stray: The Nordic VC Star,” accessed March 2026. https://arcticstartup.com/hbh-investor-talks-nordic-vc-star-northzone/↩↩
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Northzone blog, “Northzone founder joins Nordfund,” June 2018, accessed March 2026. https://northzone.com/2018/06/07/northzone-founder-joins-nordfund/↩↩↩
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Crunchbase News, “Northzone Closes On Fund 10, Its Largest At $1B,” September 2022, accessed March 2026. https://news.crunchbase.com/venture/funding-rounds-northzone-europe-growth-stage/↩↩↩↩↩↩↩
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Northzone blog, “Northzone establishes London Presence and welcomes Jeppe Zink as General Partner,” January 2012, accessed March 2026. https://northzone.com/2012/01/17/northzone-establishes-london-presence-and-welcomes-jeppe-zink-as-general-partner/↩
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Northzone blog, “Michiel Kotting joins Northzone as General Partner,” December 2015, accessed March 2026. https://northzone.com/2015/12/23/michiel-kotting-joins-northzone-as-general-partner/↩
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Northzone blog, “Meet our first New York partner, Wendy Xiao Schadeck, and other news from us,” January 2021, accessed March 2026. https://northzone.com/2021/01/19/meet-our-first-new-york-partner-wendy-xiao-schadeck-and-other-news-from-us/↩
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Northzone blog, “Announcing NZVIII, our biggest fund to date,” September 2016, accessed March 2026. https://northzone.com/2016/09/05/announcing-nzviii-biggest-fund-date/↩
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TechCrunch, “Northzone raises new $500M fund to back startups in Europe (and the East Coast, US),” November 2019, accessed March 2026. https://techcrunch.com/2019/11/17/northzone-raises-new-500m-fund/↩
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Signal NFX, “Northzone — Venture Capital Firm,” accessed March 2026. https://signal.nfx.com/firms/northzone↩↩↩↩↩↩
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Northzone website, “Our Story,” accessed March 2026. https://northzone.com/our-story/↩↩
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Nordic 9, “Northzone (investor),” accessed March 2026. https://nordic9.com/companies/northzone-investor6213159527/↩
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Northzone blog, “Northzone Uncapped: Our 2025 in data,” December 2025, accessed March 2026. https://northzone.com/2025/12/17/northzone-uncapped-2025/↩
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Northzone blog, “Our growth investment in Finom: The future of SME banking in Europe,” February 2024, accessed March 2026. https://northzone.com/2024/02/13/our-growth-investment-in-finom-the-future-of-sme-banking-in-europe/↩↩
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BusinessWire, “XBOW Raises $120M to Scale its Autonomous Hacker,” March 2026, accessed March 2026. https://www.businesswire.com/news/home/20260318258057/en/XBOW-Raises-$120M-to-Scale-its-Autonomous-Hacker↩↩↩
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Crunchbase, “Series A — Spotify — 2008-10-01,” accessed March 2026. https://www.crunchbase.com/funding_round/spotify-series-a–9ddc7d13↩↩
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Northzone blog, “Northzone exits Avito,” October 2015, accessed March 2026. https://northzone.com/2015/10/23/northzone-exits-avito-in-one-of-europes-largest-ever-venture-capital-backed-ma-technology-deals/↩
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PaymentEye, “Klarna-backer’s €300m new fund will target ‘second wave’ fintech startups,” September 2016, accessed March 2026. https://www.paymenteye.com/2016/09/05/izettle-backer-northzone-raises-fresh-e300m-fund-for-european-startups/↩
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Sifted, “Brunch with Sifted: Northzone’s PJ Pärson on why Klarna turned them down (twice),” 2021, accessed March 2026. https://sifted.eu/articles/brunch-northzone-pj-parson-klarna↩↩↩↩
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Northzone portfolio page, “Wallapop,” accessed March 2026. https://northzone.com/portfolio/wallapop/↩
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Northzone portfolio page, “Catawiki,” accessed March 2026. https://northzone.com/portfolio/catawiki/↩
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Signal NFX, “Jeppe Zink’s Investing Profile — Northzone Partner,” accessed March 2026. https://signal.nfx.com/investors/jeppe-zink↩↩↩↩↩
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Northzone portfolio page, “Hopin,” accessed March 2026. https://northzone.com/portfolio/hopin/↩
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BusinessWire, “Defacto Secures €15M Led by Northzone,” June 2022, accessed March 2026. https://www.businesswire.com/news/home/20220606005581/en/Defacto-Secures-%E2%82%AC15M-Led-by-Northzone-With-Headline-and-GFC-to-Become-Europes-Largest-API-first-B2B-Lending-Platform↩
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Northzone blog, “Our investment in GovDash: Revolutionizing Federal Contracting with AI,” April 2024, accessed March 2026. https://northzone.com/2024/04/16/our-investment-in-govdash-revolutionizing-federal-contracting-with-ai/↩
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Northzone blog, “Our investment in Jow,” February 2024, accessed March 2026. https://northzone.com/2024/02/08/our-investment-in-jow-revolutionising-the-grocery-shopping-experience-in-europe-and-the-us/↩
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Northzone blog, “Into the new era of visual intelligence: Our investment in Black Forest Labs,” December 2025, accessed March 2026. https://northzone.com/2025/12/01/black-forest-labs/↩
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Northzone portfolio page, “Genesis AI,” accessed March 2026. https://northzone.com/portfolio/genesis-ai/↩
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Venture Desktop (Substack), “A conversation with Paul Murphy, General Partner at Northzone,” 2020, accessed March 2026. https://venturedesktop.substack.com/p/paul-murphy↩
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TechCrunch, “Northzone’s Paul Murphy goes deep on the next era of gaming,” June 2019, accessed March 2026. https://techcrunch.com/2019/06/21/northzones-paul-murphy-on-gaming/↩
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Northzone blog, “Meet the Operator Network: Northzone’s Powerhouse Resource for Portfolio Companies,” August 2024, accessed March 2026. https://northzone.com/2024/08/05/meet-the-operator-network-northzones-powerhouse-resource-for-portfolio-companies/↩↩